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Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Moderating/Facilitation | Project Management
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Short Description:
- In Austin, Sam explored how to maintain personal safety while “on the job” as well as tactics for handling potential verbally and physically abusive participants.Such situations are rare but can happen! It was a fascinating discussion and he is back with how to handle the same issues even in our pandemic induced virtual research world.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Business Practices
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Short Description:
- LinkedIn is one of the most powerful business development tools out there. Practically anyone we want to work with is on it. Yet, whether it’s creating a profile, sharing content, or connecting with potential clients, there is a lot to learn in order to get the most out of LinkedIn. Bruce Peoples will share his experiences in using the platform for business development to connect with potential clients in a professional, human, and impactful way." Additionally, you will be able to review content options for your feed and develop a more compelling alternative to the infamous “I’d like to connect with you…” line that so many people use.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.0 Advance Credits
- Average Rating:
- 11
- Categories:
- Analysis & Reporting | Moderating/Facilitation
- Duration:
- 43 Minutes
- Format:
- Audio and Video
- Short Description:
- In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Communication | Consulting
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Short Description:
- The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 46 Minutes
- Format:
- Audio and Video
- Short Description:
- What if we turned the tables on traditional research? What if we let the respondents in on the fact that we are doing research while keeping that fact from everyone else participating in a real life experience? It’s a bit like having the subject of a picture in fine resolutions and the background being very faded out. But we are studying the impact of the background on the foreground. So we don’t wash out the background, we are focusing on it at the same time. I’ve used these techniques for years and they are particularly entertaining for me. And valuable for my clients. I’ll share examples from a study in the restaurant industry and in retail.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 0.5 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Research Design
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Short Description:
- The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 0.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Consulting | Research Design
- Duration:
- 30 Minutes
- Format:
- Audio and Video
- Short Description:
- Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- 140
- Categories:
- Analysis & Reporting | Business Practices | Communication | Consulting | Moderating/Facilitation | Professionalism | Project Management | Research Design
- Duration:
- February 1–5, 2021
- Short Description:
- The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
- Non-Member Price:
- $400.00
- Price with Discount:
- $13.75
Total Credits: 0.5 Advance Credits
- Average Rating:
- 3
- Categories:
- Communication | Consulting
- Duration:
- 30 Minutes
- Format:
- Audio and Video
- Short Description:
- Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?”
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 7
- Categories:
- Business Practices
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 0.5 Advance Credits
- Average Rating:
- 2
- Categories:
- Communication | Consulting
- Duration:
- 23 Minutes
- Format:
- Audio and Video
- Short Description:
- Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 including 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Business Practices | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- How are we, as moderators, able to successfully interview and discern insights from anyone who differs from our own socio-economic standing? The answer: empathy!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.5 including 1.5 Advance Credits
- Average Rating:
- 1
- Duration:
- 1.5 Hours
- Format:
- Audio and Video
- Short Description:
- Research studies can thrive or die by the strength of the screener. Structuring screeners is foundational to ensuring that your participants are not only best suited for a study but can also offer a wide range of relevant perspectives. Writing and executing more inclusive screeners can help set up even better conversations. Join other insights practitioners to hear what this means, why this matters and how you can apply it to your next study from Recruit and Field’s Senior Director of Client Services’ Kristin Ameruoso.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- 3
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Communication | Consulting | Moderating/Facilitation
- Duration:
- 90 Minutes
- Format:
- Audio and Video
- Short Description:
- We use it every day. It’s eminently powerful, yet most of us hardly ever think about it. Language. It’s foundational and dynamic. It lies at the heart of connection—or at least it can. What we say, what we intend, and how it’s interpreted—sometimes they all align for shared understanding; other times they don’t, and that can lead to conflict. conflict. If we don’t understand each other, how can we have the honest dialogue that’s needed to navigate the complex issues of the day—or even the simple interactions? How else can we build the foundations for healing and growth?
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 24
- Categories:
- Analysis & Reporting
- Duration:
- 90 Minutes
- Format:
- Audio and Video
- Short Description:
- The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 20
- Categories:
- Analysis & Reporting | Communication | Consulting
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 34
- Categories:
- Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 25
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 32
- Categories:
- Moderating/Facilitation | Project Management | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 28
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 48 Minutes
- Format:
- Audio and Video
- Short Description:
- Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 46
- Categories:
- Research Design | Project Management
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- 217
- Categories:
- Business Practices | Consulting | Moderating/Facilitation | Project Management | Research Design
- Duration:
- Approx. 7 Hours
- Short Description:
- The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
- Non-Member Price:
- $149.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 1 hour, 41 Minutes
- Format:
- Audio and Video
- Short Description:
- Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00