How are we, as moderators, able to successfully interview and discern insights from anyone who differs from our own socio-economic standing? The answer: empathy!
Empathy is a key to unlocking understanding by listening to other people. The challenge for insights professionals is how to transfer that empathy to clients and their organizations in a way that inspires action.
Are there limits to who and what we can build empathy with? For example: If we’ve never experienced racism directly, how can a non-BIPOC moderator adequately express an understanding of what BIPOC face on a daily basis? And if we can’t express our understanding, how can we help our clients and others take action?
Taking a Learn, Practice, Apply approach during this 90-minute interactive workshop, Rob Volpe, Empathy Activist and CEO of Ignite 360 will lead us on strengthening our empathy muscles and how to put empathy into action.
Using interview footage from Ignite 360’s Navigating to a New Normal longitudinal study, workshop attendees will view interview footage of conversations that may be push us into discomfort. In safe, small group discussion people will then be able to practice the skills they learned in the study.
At the end of the session, attendees will have learned…
- The 5 Steps to Empathy
- Real life stories of prejudice and intolerance from respondents
- How to show empathy with these respondents yourself and help the client get there as well
Rob Volpe is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. As CEO of Ignite 360, he leads a team of insights, strategy, and creative professionals helping the world’s leading brands across a range of industries apply human understanding to release untapped potential.
He is the author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. As a thought leader in the role of empathy in marketing and the workplace, he is a contributor to Entrepreneur’s Leadership Network and he frequently speaks on the topic at conferences, corporations, podcasts and college classes and has been quoted in Advertising Week, Mashable, Huffington Post, TheStreet.com, Gourmet Retailer and the Chicago Tribune, among others.
Rob has been co-chair of QRCAs Sponsorship Committee since 2019 and is a member of the Inclusive Culture Committee.
When he's not speaking at industry conferences, listening to consumers share their stories around the world, or adding to his two million-plus miles flown, Rob can be found at home in San Francisco with his partner, Charles, and their three cats, reveling in the rare luxury of standing still. Rob is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications.