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On Demand

Ycast: All About Coding…No, The Other Coding

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LaiYee Ho |  Kristi Jackson, Ph.D.
1 Hour
Audio and Video
Original Program Date:
Oct 28, 2020

Tags: Ycast


Coding is one of several ways to analyze qualitative data. This session will teach you how to codify and categorize data, how to do so without a tech program but also introduce you to world of available coding software.


About QRCA Young Quallies

QRCA Young Quallies is a community of students and young pros aged 35 and younger whose studies or job involves qualitative research whether as a moderator or recruiter, agency brand strategist or client-side user researcher, semiotician or anthropology grad student. QRCA is the largest and most collaborative community of qualitative professionals worldwide.

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LaiYee Ho's Profile

LaiYee Ho Related Seminars and Products


LaiYee Ho is a researcher and designer and the Co-Founder of Delve, online software for qualitative coding. She publishes educational content in the ‘Essential Guide to Qualitative Coding’ (


LaiYee is a QRCA member and a recipient of the 2020 QRCA Young Professionals Grant, an award which recognizes the next generation of influential young quallies.

Kristi Jackson, Ph.D.'s Profile

Kristi Jackson, Ph.D. Related Seminars and Products



Dr. Kristi Jackson is a Qualitative Senior Scientist at QualityMetric. She also founded Queri in 2002 to provide resources and coaching to NVivo users worldwide. With over 25 years of experience in qualitative research design, data collection, analysis, reporting, and stakeholder relations, Kristi is an expert in a diverse array of qualitative methodologies. Her theoretical frames tend to be sociological and her research interests include conceptualizations of qualitative research transparency and the constantly changing spaces where qualitative researchers and technologies meet.


Kristi is the lead author of the 2019 edition of Qualitative Data Analysis with NVivo. The 2013 edition of this book, which she also co-authored, is a Sage Publications best-seller.