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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   11
Categories:
Analysis & Reporting |  Moderating/Facilitation
Speaker(s):
Chris Kann
Duration:
43 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   17
Categories:
Analysis & Reporting |  Communication |  Consulting
Speaker(s):
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Analysis & Reporting
Speaker(s):
Rachel Ceasar
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Original Program Date:
May 04, 2023
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   22
Categories:
Analysis & Reporting
Speaker(s):
Michelle Finzel |  Pam Goldfarb Liss |  Kristi Jackson, Ph.D. |  Katrina Noelle |  Maria Virobik |  Rob Volpe
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2020
Short Description:
The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Consulting
Speaker(s):
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$50.00 - Non-Member Price

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