The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
QRCA is going to tackle this new world of artificial intelligence head-on. The goal of this virtual conference is to simplify the Wild West of AI offerings and curate what’s currently ‘Best in Class’, making it easier for those who work in qualitative research to get started using AI in their own work.
Sessions will offer a roadmap for AI use, from drafting dynamic proposals to delivering impactful reports and everything in between. With the help of knowledgeable peers, as well as supportive vendor partners, this first of its kind event can help solve the mysteries of this new timesaving set of tools.
This qualitative-specific online conference is set for July 22, 23 and 24 | 10 am - 1 pm CDT.
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