Andre Sanabia Johnston

Research Manager

PSB Insights

André Sanabia Johnston is a Qualitative Research Director at PSB, based in Washington, DC. He has 7+ years of experience as a researcher and moderator on hard-to-reach segments – particularly with US Hispanic/Latinos, LGBTQ, and gen-Z consumers – and translating qualitative research and analysis into strategy-oriented deliverables for clients across a wide variety of industries. He functions as a true strategic partner, involved in all stages of the qualitative research design process from understanding client needs to develop a sound methodological approach, to discussion guide development and moderation.

André holds two RIVA Institute moderation training certificates and was a recipient of the Young Professionals Award from the QRCA in 2020. He received his B.A. from The University of Virginia, double-majoring in Economics and Women, Gender & Sexuality Studies and holds a Master’s in Business Administration from The George Washington University.