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Program

2024 Qcasts: Complete Series Registration


Average Rating:
   36
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Isabel Aneyba |  Pepper Miller |  Cary-Anne Olsen-Landis |  Gary Rudman |  Jasmine Walker |  Jeff Syroney |  Peter Totman
Duration:
1 hour on the 3rd Friday of the Month

Dates
Schedule at a glance


Tags: Qcast


Overview

2024 BULK REGISTRATION HAS NOW CLOSED. PLEASE REGISTER FOR QCASTS INDIVIDUALLY AS THEY ARE POSTED. 

Thanks!


Are you ready to embark on a journey of continuous learning in 2024? QRCA is pleased to offer the 2024 Qcasts: Complete Series Registration.  Sign up once for all of this year's Qcasts and add them to your calendar! Say goodbye to individual registrations and hello to a year-long learning experience in one program.  

Qcasts are QRCA-sponsored webcasts on qualitative research topics that provide professional educational opportunities to qualitative research professionals, including market research, UX, CX, sociologists, ethnographers, linguists, social media and other qualitative practitioners.  

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What's Included:  

  • Access to all 2024 Qcasts: Gain entry to every Qcast held throughout 2024. Say goodbye to individual registrations – it's all covered in one go!  

  • Diverse Topics: Our Qcast series covers a wide range of subjects related to trends and best practices in qualitative research. Hear from thought leaders in our industry about what’s new and why it’s important for practitioners and users of qualitative research.   

  • On-Demand Access: Can't make it to a live session? No worries! As a 2024 Qcast Series registrant, you'll have access to the on-demand recordings in this same program so you can catch up at your convenience. Qcasts will be recorded unless otherwise noted.   

  • Resource Library: Gain access to supplementary materials, resources, and content related to the Qcast topics as provided by the speakers.   

How it Works: 

  1. Register here in Qualology! Registering for this program will automatically register you for all Qcasts in 2024. 

  1. Once registered, go to your profile by clicking your name in the top right corner of the browser.  

  1. Find "2024 Qcasts: Complete Series Registration" under "My List" and click "Launch Program" 

  1. On the “Qcast Schedule”, click the "add to calendar" button on each Qcast to download the calendar holds for each session! 

  1. On the day of the Qcast, click the link in the calendar invite to go to your account page and launch the Qcast from Qualology. 

  1. Earn Advance credit for each session you complete! 

 

Non-members! That's a $250 value for just $100! Individual Qcasts are available to non-members for $25. * 

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Monthly Schedule: Qcasts are typically scheduled on the third Friday of the month.**


* Due to the discounted non-member registration fee for the 2024 Qcast bulk registration, there will be no refunds if there is a last-minute schedule change or cancelation of a Qcast

** actual Qcast schedule is subject to change

Speaker

Isabel Aneyba's Profile

Isabel Aneyba Related Seminars and Products

Founder

COMARKA Consulting & Research www.comarka.com


Isabel Aneyba is a seasoned Mexican-American market researcher & strategist with 18 years of research experience guiding better products and services.  

As founder of COMARKA, a cross-cultural market research firm based in Austin, TX, Isabel has done extensive research in the US and Mexico in several categories including food and beverage, retail, health care and technology. In 2020, Isabel received the REEL award (Research and Equitable Leadership) and the recognition as one of the top 50 insights leaders in the U.S. 

Isabel has served on the QRCA Board of Directors and chaired the Latino SIG and the Ethnography SIG for 10 years. 

 


Pepper Miller's Profile

Pepper Miller Related Seminars and Products

Author, President

Hunter-Miller, Inc.


Pepper Miller is a recognized Black American consumer researcher, three-time author, and Black American subject matter expert.  

Since 1995, Pepper has been a trailblazer helping large corporations understand and positively engage the Black consumer market. 

Pepper encourages audiences to think broader and differently about Black America by talking about both simple ideas and taboo topics so that they can tailor their marketing strategies to be more inclusive and effective. 

Her third Black insights book “Let Me Explain Black Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives”, launched April 2023 is receiving many accolades and tributes. 

 


Cary-Anne Olsen-Landis's Profile

Cary-Anne Olsen-Landis Related Seminars and Products

UX Design Lead

Nava


Cary-Anne has spent 17 years guiding organizations in creating human-centered experiences. She’s worked with clients in industries from retail banking and luxury aviation to datacenters and call centers. After establishing a human-centered foundation, she converts findings into strategic, actionable steps to guide organizations to address discovered needs. 

Before Nava, she worked at a UX consultancy for 6 years, led the IBM Cognitive Systems research team, taught Web/interaction design at various Austin universities, and completed Information Science graduate work in Interaction Design & Usability. She started her career as a front-end Web developer/designer and moved to research to solve the most interesting challenge of technology: how humans actually use it. 


Gary Rudman's Profile

Gary Rudman Related Seminars and Products

President

GTR Consulting


For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.

He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.

Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.

Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited. 


Jasmine Walker's Profile

Jasmine Walker Related Seminars and Products

Lead Researcher

Stellar Elements


As a Lead Researcher, Jasmine reveals customer and employee needs through intensive, user-centered research studies within a broad range of industries, including fintech, healthcare, transportation & shipping, and energy. Her academic background in both cultural and business anthropology affords her the ability to collect and analyze rich contextual data that genuinely helps stakeholders understand their users’ experiences. 

Jasmine is a native Detroiter and has spent the last several years living in Dallas honing her research prowess at the consultancy giant, Stellar Elements. Equipped with an extensive toolkit of qualitative methods and fieldwork around the globe, Jasmine crafts stories that not only educate but evoke empathy for users which ultimately allows businesses to strategically achieve and maintain a competitive edge. 


Jeff Syroney's Profile

Jeff Syroney Related Seminars and Products

Vice President of Innovation + Story

Wonderlust Collective, Inc.


Jeff Syroney is a seasoned facilitator and strategist with extensive national and international experience across a broad range of qualitative methodologies. He possesses a unique talent set that combines an early career in theatre, storytelling, and improvisation with 15+ years of corporate marketing experience. This marriage of art and strategy produces customized research solutions that meet the consumer where they are.

Jeff revels in research among targets traditionally considered “difficult to speak to” including teens, children, and men. He brings a spirit of creativity, flexibility, and sense of humor to his work with clients and consumers.

Jeff is a sought-after speaker, sharing inventive approaches to incorporating creativity into traditional research. He is the recipient of multiple industry awards celebrating his entrepreneurship and innovation. Prior to his career as a researcher, he served as the Founding Managing Editor of Soapbox, an online publication dedicated to highlighting and promoting the region’s talent, technology, diversity, culture, and business. He also co-founded the Cincinnati Fringe Festival, an annual twelve-day celebration of art, innovation, and creativity now celebrating its 20th anniversary.


Peter Totman Related Seminars and Products

Head of Qualitative Research

Jigsaw Research


eter is an experienced/seasoned/veteran (take your pick) qualitative researcher with 30 years of experience. He is still getting to grips with what qualitative research actually is – which keeps him curious!


Peter has worked in research and advertising agencies in the UK and US, and in 2005 he joined Jigsaw Research to head up its qualitative offering. Having worked across a wide range of different sectors, Peter particularly enjoys social and brand and communication work. Peter is a seasoned conference presenter and a familiar face to QRCA, MRS and ESOMAR audiences.