2024 Qcasts: Complete Series Registration

Isabel Aneyba Related Seminars and Products

Founder

COMARKA Consulting & Research www.comarka.com

Isabel Aneyba is a seasoned Mexican-American market researcher & strategist with 18 years of research experience guiding better products and services.  

As founder of COMARKA, a cross-cultural market research firm based in Austin, TX, Isabel has done extensive research in the US and Mexico in several categories including food and beverage, retail, health care and technology. In 2020, Isabel received the REEL award (Research and Equitable Leadership) and the recognition as one of the top 50 insights leaders in the U.S. 

Isabel has served on the QRCA Board of Directors and chaired the Latino SIG and the Ethnography SIG for 10 years. 

Pepper Miller Related Seminars and Products

Author, President

Hunter-Miller, Inc.

Pepper Miller is a recognized Black American consumer researcher, three-time author, and Black American subject matter expert.  

Since 1995, Pepper has been a trailblazer helping large corporations understand and positively engage the Black consumer market. 

Pepper encourages audiences to think broader and differently about Black America by talking about both simple ideas and taboo topics so that they can tailor their marketing strategies to be more inclusive and effective. 

Her third Black insights book “Let Me Explain Black Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives”, launched April 2023 is receiving many accolades and tributes. 

Cary-Anne Olsen-Landis Related Seminars and Products

UX Design Lead

Nava

Cary-Anne has spent 17 years guiding organizations in creating human-centered experiences. She’s worked with clients in industries from retail banking and luxury aviation to datacenters and call centers. After establishing a human-centered foundation, she converts findings into strategic, actionable steps to guide organizations to address discovered needs. 

Before Nava, she worked at a UX consultancy for 6 years, led the IBM Cognitive Systems research team, taught Web/interaction design at various Austin universities, and completed Information Science graduate work in Interaction Design & Usability. She started her career as a front-end Web developer/designer and moved to research to solve the most interesting challenge of technology: how humans actually use it. 

Gary Rudman Related Seminars and Products

President

GTR Consulting

For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.

He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.

Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.

Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited. 

Jasmine Walker Related Seminars and Products

Lead Researcher

Stellar Elements

As a Lead Researcher, Jasmine reveals customer and employee needs through intensive, user-centered research studies within a broad range of industries, including fintech, healthcare, transportation & shipping, and energy. Her academic background in both cultural and business anthropology affords her the ability to collect and analyze rich contextual data that genuinely helps stakeholders understand their users’ experiences. 

Jasmine is a native Detroiter and has spent the last several years living in Dallas honing her research prowess at the consultancy giant, Stellar Elements. Equipped with an extensive toolkit of qualitative methods and fieldwork around the globe, Jasmine crafts stories that not only educate but evoke empathy for users which ultimately allows businesses to strategically achieve and maintain a competitive edge. 

Jeff Syroney Related Seminars and Products

Vice President of Innovation + Story

Wonderlust Collective, Inc.

Jeff Syroney is a seasoned facilitator and strategist with extensive national and international experience across a broad range of qualitative methodologies. He possesses a unique talent set that combines an early career in theatre, storytelling, and improvisation with 15+ years of corporate marketing experience. This marriage of art and strategy produces customized research solutions that meet the consumer where they are.

Jeff revels in research among targets traditionally considered “difficult to speak to” including teens, children, and men. He brings a spirit of creativity, flexibility, and sense of humor to his work with clients and consumers.

Jeff is a sought-after speaker, sharing inventive approaches to incorporating creativity into traditional research. He is the recipient of multiple industry awards celebrating his entrepreneurship and innovation. Prior to his career as a researcher, he served as the Founding Managing Editor of Soapbox, an online publication dedicated to highlighting and promoting the region’s talent, technology, diversity, culture, and business. He also co-founded the Cincinnati Fringe Festival, an annual twelve-day celebration of art, innovation, and creativity now celebrating its 20th anniversary.