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Pepper Miller

Hunter-Miller, Inc.

Pepper Miller is a recognized researcher, author, thought leader, and Black American subject matter expert.

She founded The Hunter-Miller, Inc. in 1995, a Chicago-based, leading-edge market research and strategic planning firm. Since then, Pepper has been helping Fortune 500 companies, and non-profits better understand and positively engage Black America to have loyal customers and a positive bottom line.

Some of these clients include AARP, Bravo, CNN, McDonald’s, Procter & Gamble, Unilever, Walgreens, US Bank, The Chicago Symphony Orchestra, and more.

Pepper co-authored with the late Herb Kemp, What’s Black About It? and authored Black Still Matters in Marketing. Both books are considered the most important references to Black consumer insights by many business leaders in the marketing industry. Pepper’s third book, Let Me Explain Black, Again: Exploring Blind Spots and Black Insights for Marketing to Understand Black Culture and Perspectives, will be released during the first quarter of 2023.

Pepper helps audiences think differently about Black America and dig deeper into the Black American psyche by discussing simple ideas and taboo topics.

It’s this ability that earned Pepper several awards, including The Insights Association Laureate Recognition (2021), ICABA Women of Impact (2022), MOBE Spirit of D. Park Gibson Award for Excellence in Market Research (2018), Target Market News’ MAAX Award for Market Research Executive of the Year (2007) and MAFA Trailblazer Award (2014).

Pepper is an Executive Sponsor to OverIndex, a community of Black Market Researchers and Strategists, which provides research and strategy opportunities and encourage the market research industry to be more inclusive so that: Who is doing the research and How research is being done become relevant approaches within the industry.

Pepper is also a founding blogger for Advertising Age’s Big Tent multicultural blog, has blogged for Forbes and The Medium, and enjoys engaging with and mentoring young professionals.