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Information and Products by this Speaker

Isabel Aneyba

Founder

COMARKA Consulting & Research www.comarka.com

Isabel Aneyba is a seasoned Mexican-American market researcher & strategist with 18 years of research experience guiding better products and services.  

As founder of COMARKA, a cross-cultural market research firm based in Austin, TX, Isabel has done extensive research in the US and Mexico in several categories including food and beverage, retail, health care and technology. In 2020, Isabel received the REEL award (Research and Equitable Leadership) and the recognition as one of the top 50 insights leaders in the U.S. 

Isabel has served on the QRCA Board of Directors and chaired the Latino SIG and the Ethnography SIG for 10 years. 

 

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Product Type
On Demand

Qcast: Inclusive Research - Unveiling the Truths of Latino Consumers

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been hi...
Price:
$0.00 - Non-Member Price
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