COMARKA Consulting & Research (www.comarka.com)
Isabel Aneyba is founder and chief insights generator at COMARKA, an agile research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including Food and Beverage, Retail, Healthcare and Technology.
As a Mexican-American market researcher, Isabel has done extensive research with Latinos in the US, Mexico and LATAM and low-income segments. She has served on the QRCA Board of Directors and was co-chair of QRCA’s Latino Special Interest Group (SIG) for 10 years. She currently serves as co-chair of the Ethnography SIG.