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Isabel Aneyba

Founder

COMARKA Consulting & Research www.comarka.com


Isabel Aneyba is a seasoned Mexican-American market researcher & strategist with 18 years of research experience guiding better products and services.  

As founder of COMARKA, a cross-cultural market research firm based in Austin, TX, Isabel has done extensive research in the US and Mexico in several categories including food and beverage, retail, health care and technology. In 2020, Isabel received the REEL award (Research and Equitable Leadership) and the recognition as one of the top 50 insights leaders in the U.S. 

Isabel has served on the QRCA Board of Directors and chaired the Latino SIG and the Ethnography SIG for 10 years. 

 

Product Type
On Demand

Qcast: Inclusive Research - Unveiling the Truths of Latino Consumers


Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been hi...
Price:
$0.00 - Non-Member Price

Product Type
Program

2024 Qcasts: Complete Series Registration


Total Credits: 10

Average Rating:
   18
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Isabel Aneyba |  Pepper Miller |  Cary-Anne Olsen-Landis |  Gary Rudman |  Jasmine Walker
Duration:
1 hour on the 3rd Friday of the Month
Short Description:
Are you ready to embark on a journey of continuous learning in 2024? QRCA is pleased to offer the 2024 Qcasts: Complete Series Registration. Sign up once for all of this year's Qcasts and add them to ...
Price:
$100.00 - Non-Member Price

Product Type
Webinar

Qcast - Cultural Nuance: Connecting with Black and Latino Consumers for Diverse Market Growth


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Thei...
Price:
$25.00 - Non-Member Price
Date:

Fri, Apr 19, 2024 - 10:00am to 11:00am CDT


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