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Isabel Aneyba


COMARKA Consulting & Research (

Isabel Aneyba is founder and chief insights generator at COMARKA, an agile research partner based in Austin, TX. She focuses on designing empathy experiences and innovative co-creation methods for better products and services. Her work has guided successful product and services launches in several categories including Food and Beverage, Retail, Healthcare and Technology.

As a Mexican-American market researcher, Isabel has done extensive research with Latinos in the US, Mexico and LATAM and low-income segments. She has served on the QRCA Board of Directors and was co-chair of QRCA’s Latino Special Interest Group (SIG) for 10 years. She currently serves as co-chair of the Ethnography SIG.

Product Type
On Demand

Qcast: Inclusive Research - Unveiling the Truths of Latino Consumers

Total Credits: 1 Advance Credits

Average Rating:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Isabel Aneyba
1 Hour
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been hi...
$0.00 - Non-Member Price

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