Pam Goldfarb Liss

President/Big Brain

LitBrains-Igniting Ideas!

Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter. 

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Product Type
Program

QRCA 2022 Virtual Summit

Average Rating:
   225
Speaker(s):
Scott Baker |  Pollie Barden |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  Simon Chadwick |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members
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Product Type
On Demand

Give a Little Get a Lot: the New Generations' Expectations About Privacy

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Business Practices |  Research Design
Speaker(s):
Pam Goldfarb Liss
Duration:
36 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
If 2023 is the year of Data Privacy Laws, it will be important to balance with the perspective of those who will be using the Internet and social media for years to come. Gen Z and Alpha are truly ou...
Price:
$20.00 - Non-Member Price
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Product Type
On Demand

QCast - Gen Z & Gender: Loving Who They Are & Embracing Uniqueness

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Communication |  Consulting
Speaker(s):
Hannah Kaplan |  Pam Goldfarb Liss
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 28, 2023
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price
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