Kristin Howell (formerly Schwitzer)
Kristin is a pioneering consumer insights researcher who has been doing digital research for 20+ years. She has been capturing consumer behavior and opinions on video for the past 15 years, initially via the now-obsolete Flip Video cameras and more recently via webcams and smartphones. Having to analyze and report out on a mountain of collected video footage quickly became a daunting task. Kristin was so thankful when the tech sector of the market research industry finally presented video-based solutions, which have become an integral part of her work. Kristin will talk about her experiences with Reduct, a video editing and creating tool, as well as share any other tech loves she has enjoyed over the years.