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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   3
Categories:
Research Design |  Professionalism
Duration:
1 Hour 22 Minutes
Format:
Audio and Video
Original Program Date:
Jun 16, 2023
Short Description:
While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue. 
Price:
$30.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   7
Categories:
Business Practices |  Consulting |  Research Design
Duration:
53 Minutes
Format:
Audio and Video
Original Program Date:
Jun 14, 2023
Short Description:
The Creativity and Innovation SIG is excited to welcome veteran innovation experts to lead a panel presentation and discussion. In this 60-minute interactive session, attendees will learn new frameworks, and hear case studies of how creative innovation research, including foresight and disruptor models, can lead to breakthrough ideas.
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Project Management |  Research Design
Speaker(s):
Pamela Cusick |  Susan Owens |  April Leonard
Duration:
57 Minutes
Format:
Audio and Video
Original Program Date:
Sep 14, 2023
Short Description:
Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?
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Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   5
Categories:
Business Practices |  Professionalism |  Project Management |  Research Design
Speaker(s):
Pascal Patenaude
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
Sep 22, 2023
Short Description:
This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
Price:
$30.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 4 Advance Credits

Average Rating:
   8
Categories:
Business Practices |  Research Design
Speaker(s):
Guido Lara |  Graziela Rodrigues |  Pedro De Araujo Carrança |  Sidi Lemine |  Daniel Berkal |  Leandro Izquierdo |  Olivia Tykocki |  Jaime Solorzano |  ....
Duration:
3 Hours 58 Minutes
Format:
Audio and Video
Original Program Date:
Sep 28, 2023
Short Description:
This event is for professionals and agencies in the field whether already working in Latin America or interested in qualitative research in Latin America QRCA busca entender de manera más profunda la investigación cualitativa en América Latina (LATAM) con expertos profesionales de diferentes países, quienes compartirán información acerca de tendencias de investigación cualitativa de la región, mejores prácticas, desafíos actuales, elementos culturales de este fascinante mercado en crecimiento.   QRCA está trazendo um olhar mais atento sobre a pesquisa qualitativa na América Latina (LATAM) com profissionais experientes de diferentes países que compartilharão mais sobre as melhores práticas, desafios, últimas tendências e navegando pelas nuances culturais deste fascinante mercado em crescimento.
Price:
$35.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   14
Categories:
Business Practices |  Research Design
Speaker(s):
Lucy Foylan |  Darren Harvey
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Nov 17, 2023
Short Description:
Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Speaker(s):
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Consulting |  Research Design
Speaker(s):
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Scott Koenig, MBA |  Jenny Karubian
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price
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