Daniel Berkal

The Palmerston Group

Daniel Berkal is SVP Research and a partner at Toronto's The Palmerston Group. Daniel's team has conducted literally hundreds of energetic focus groups of various sizes, in-depth interviews, ethnographies, accompanied shops, mystery shops, videographies and ideation sessions among consumers and professionals in North America, Central America, Europe and Asia. Daniel has worked on some of the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in Fast Company and Forbes, he's been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.” Daniel holds degrees from McGill University and The University of Texas at Austin.