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Daniel Berkal

The Palmerston Group


Daniel Berkal is a globally recognized expert in immersive methodologies who leads the research team at The Palmerston Group. 
 
The recipient of the 2011 QRCA “Qually" for excellence in Qualitative Research, Daniel has worked on the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in Fast Company and Forbes, he's been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”  He led a team that earned the MRIA award for “Best Qualitative Project” for immersive work with Cirque du Soleil.
 
Daniel holds degrees from McGill University and The University of Texas at Austin. He is a professor at Humber College and has instructed at Miami Ad School campuses in New York, Minneapolis, Toronto and Miami. He has served on the board of directors of the QRCA.

Product Type
On Demand

Keeping Austin Weird — Authentic Insight from Texas Creative


Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Communication |  Consulting |  Research Design
Faculty:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be...
Price:
$50.00 - Non-Member Price

Product Type
On Demand

DE&I Webinar: Uncomfortable Situations I Wish I Knew How to Deal With


Total Credits: 1.5 including 1.5 Advance Credits

Average Rating:
   0
Category:
Moderating/Facilitation |  Professionalism
Faculty:
Layla Shea |  Cynthia D Harris |  Daniel Berkal |  Kai Fuentes |  Rob Volpe
Duration:
1 Hour 23 Minutes
Format:
Audio and Video
Original Program Date:
Jun 23, 2021
Short Description:
A panel of expert moderators will explore what it means to be uncomfortable in today’s culturally, socially and politically charged climate.
Price:
$35.00 - Non-Member Price

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   0
Faculty:
Scott Baker |  Pollie Barden |  Daniel Berkal |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

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