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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Communication |  Consulting |  Moderating/Facilitation
Speaker(s):
Criscillia Benford, BA, MA, Ph.D. |  Ana Marie Trester
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Oct 13, 2020
Short Description:
We use it every day. It’s eminently powerful, yet most of us hardly ever think about it. Language. It’s foundational and dynamic. It lies at the heart of connection—or at least it can. What we say, what we intend, and how it’s interpreted—sometimes they all align for shared understanding; other times they don’t, and that can lead to conflict. conflict. If we don’t understand each other, how can we have the honest dialogue that’s needed to navigate the complex issues of the day—or even the simple interactions? How else can we build the foundations for healing and growth?
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Categories:
Communication |  Consulting
Speaker(s):
Andy Cooper
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Consulting
Speaker(s):
Michele Ronsen |  Janet Standen
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?”
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Communication |  Consulting
Speaker(s):
Julie Knox
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Michael Doody
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Want to know the fastest way to make a creative person sweat? Mention the words qualitative research. Or ask them if they would like some feedback on their idea? Well what I recently learned by training with a 70-year-old dancer and choreographer may just change that forever. A simple 5-step process can help you to glean more insights while feeding creative ideas to make them bigger. And when you help ideas get bigger and stringer you'll have creative people begging to be a part of qualitative research again.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Communication |  Research Design
Speaker(s):
Janet Standen |  Michele Ronsen
Duration:
41 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Rob Volpe
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jun 03, 2022
Short Description:
Empathy. We all aspire to be empathetic in our work as researchers and marketers. But how can we work out our empathy muscles like we do our calf muscles? Rob Volpe, CEO & Chief Catalyst of Ignite 360 and long-time QRCA member tells us how in his new book ‘Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time’ and we’re honored to have him share with us his empathy workout gleaned from years of experience as a market researcher.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   1
Categories:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Tom Rich
Duration:
1 Hour 16 Minutes
Format:
Audio and Video
Original Program Date:
Nov 11, 2022
Short Description:
Friday, November 11, 2022 This event will be in two parts. During the first half, Tom will provide an updated version of his presentation at the 2022 Annual Conference which received accolades from attendees. During the second half of the session, participants will put the learnings into practice through small group activities.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   17
Categories:
Analysis & Reporting |  Communication |  Consulting
Speaker(s):
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Rich Thau
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Dec 15, 2023
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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