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Tom Rich

Thomas M. Rich & Associates


 
Tom Rich is one of the most respected practitioners in the field of qualitative research. Since founding his business in 1996, he has conducted thousands of in-person and online interactions for clients in nearly every industry. Drawing on his many years in brand management, Tom takes an approach to his clients’ research needs that is simultaneously creative, strategic and pragmatic. A recognized expert on the application of analytical models to market research, Tom is a frequent and sought-after speaker at industry events. Tom boasts an extensive background in brand strategy, consumer behavior and shopper insights -- skills he developed while working for companies that include Nabisco and Unilever. This background gives Tom a unique skill set among qualitative practitioners and allows him to structure approaches around the tactical and strategic decisions that will be made as a result of the research. Tom received a bachelor's degree in English from the University of Pennsylvania and a master's degree in business administration from the Amos Tuck School of Business Administration at Dartmouth College. He received his qualitative research training from Burke institute, is a member of The Insights Association and a member and past President of the Qualitative Research Consultants Association.

Product Type
On Demand

The Lens of Virtue: How Morality Shapes Our Perceptions and Choices


Average Rating:
   0
Speaker(s):
Tom Rich
Duration:
48:27
Format:
Audio and Video
Original Program Date:
May 16, 2022
Price:
$30.00 - Non-Member Price

Product Type
On Demand

Embrace the Electrode! Enriching Qualitative Insights with Biometrics


Average Rating:
   0
Speaker(s):
Maria Virobik |  Tom Rich
Duration:
29:34
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price

Product Type
On Demand

Chicago Chapter Presents Tom Rich on The Lens of Virtue: How Morality Shapes our Perceptions and Choices


Total Credits: 2 Advance Credits

Average Rating:
   0
Category:
Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Tom Rich
Duration:
1 Hour 16 Minutes
Format:
Audio and Video
Original Program Date:
Nov 11, 2022
Short Description:
Friday, November 11, 2022 This event will be in two parts. During the first half, Tom will provide an updated version of his presentation at the 2022 Annual Conference which received accolades from a...
Price:
$25.00 - Non-Member Price

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