Total Credits: 1 Advance Credits
Tags: Gen Z Teens young professional
| In this immersive session, Gary explores the Gen Z mindset, highlighting their generationally distinct approach to navigating the world. We will secure insights on how to engage Gen Z effectively and learn how they prioritize their worldview, demand change, and filter their lives through a digital lens. |
This event will not be recorded.
For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.
He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.
Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.
Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited.
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