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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Business Practices |  Research Design
Speaker(s):
Jay Zaltzman |  Nichola Quail
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Mar 23, 2023
Short Description:
As we enter the new era of remote working, the gig economy and portfolio careers, how will qualitative researchers adapt? What skills and tools will they need to collaborate and work together in a global research world. In this featured presentation, Nichola will explore the gig economy for independent researchers and develop a more complete understanding of this portion of our economy.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Research Design
Speaker(s):
Kristin Howell (formerly Schwitzer)
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Even low-income people are digitally connected. As Kristin learned, those who are homebound in domestic shelters or living in far-flung rural locations or subsidized housing still have access via smartphones and tablets (occasionally computers) to be heard and share their voices remotely.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Speaker(s):
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Speaker(s):
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Research Design
Speaker(s):
David Spenser, MMR
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
This session reveals how we as researchers can help our client stakeholders to become more confident in making faster, bolder, and more courageous decisions. We’ll uncover the thinking underpinning a cutting-edge qualitative research methodology called Braided Research and some specific techniques you can easily build into your own projects. If you desire to be seen by your client stakeholders as a creative, stimulating researcher, who makes exciting things happen for them, then this session is for you.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Marta Villanueva |  Malena Donas
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Mar 23, 2023
Short Description:
In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Speaker(s):
Peter Totman
Duration:
24 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore whether the two are, like qualitative and quantitative, discrete disciplines demanding different skills, talents and even personality types.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   7
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Sidi Lemine
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Qualitative AI is here, and will only become more important with time. It offers qualitative researchers the ability to dig into unspoken emotions and behaviors at speed, and to gain high efficiency while increasing rigor. Ignore it at your own peril.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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