Skip to main content
On Demand

Braided Research - How to Move Further and Faster

Total Credits: .5 Advance Credits

Average Rating:
Research Design
David Spenser, MMR
26 Minutes
Audio and Video
Original Program Date:
Mar 24, 2023


This session reveals how we as researchers can help our client stakeholders to become more confident in making faster, bolder, and more courageous decisions. We’ll uncover the thinking underpinning a cutting-edge qualitative research methodology called Braided Research and some specific techniques you can easily build into your own projects. If you desire to be seen by your client stakeholders as a creative, stimulating researcher, who makes exciting things happen for them, then this session is for you.



David Spenser, MMR Related Seminars and Products

Direct Dialogue

After more than 30 years as a qualitative researcher, David hopes he might be starting to get the hang of it. This year he has been shortlisted for the Market Research Society’s coveted Independent Consultant Award.

Throughout his career David has been known as a highly creative researcher, challenging conventional thinking and pioneering new methodologies; many have subsequently been adopted into mainstream use. At this conference he will speak of recent cutting-edge work.

He lives in deepest Suffolk, UK in an eco-house he designed and built.