Skip to main content
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Project Management |  Research Design
Speaker(s):
Amy Shields |  Brett Watkins |  Laura Livers |  Rick Seale
Duration:
1 Hour, 30 Minutes
Format:
Audio and Video
Original Program Date:
Jun 03, 2020
Short Description:
As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating researchers on what they are doing in light of COVID-19, but, what does all of that mean in terms of the overall research experience?
Price:
$35.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Consulting |  Research Design
Speaker(s):
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   30
Categories:
Research Design
Speaker(s):
Jeff Walkowski
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   28
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Katrina Noelle
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   23
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Jennifer Dale
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   26
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Kristin Howell (formerly Schwitzer)
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   41
Categories:
Research Design |  Project Management
Speaker(s):
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Research Design
Speaker(s):
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Speaker(s):
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »

Please wait ...

Back to Top