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Amy Shields


Nichols Research

As the president and partner of Nichols Research (NR) Amy Shields is responsible for overseeing day-to-day company operations of NR’s four focus group facilities and its recruiting. She also led the development of NR’s online qual platform and leads NR’s team of research experts, providing strategic leadership and setting best practices. 

Amy is an expert at creative and co-creation research, usability testing, mixed methodological approaches, storytelling deliverables, research material development, and preparing for the unexpected! She has over 25-years’ experience in the marketing research industry, and has been an executive at Advanced Focus and was the editor on publications for the Insights Association. Amy has been the grateful recipient of several industry awards and has appeared on numerous media outlets including NBC’s The Today Show, ABC30’s Action News and NBC’s KSEE24 News.

Product Type
On Demand

The Future of In-Person Market Research

Total Credits: 1 Advance Credits

Average Rating:
Business Practices |  Project Management |  Research Design
Amy Shields |  Brett Watkins |  Laura Livers |  Rick Seale
1 Hour, 30 Minutes
Audio and Video
Original Program Date:
Jun 03, 2020
Short Description:
As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating...
$35.00 - Non-Member Price

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