Admin-Comp
Total Credits: 1 Advance Credits
- Average Rating:
- 28
- Categories:
- Analysis & Reporting
- Duration:
- 90 Minutes
- Format:
- Audio and Video
- Short Description:
- The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 24
- Categories:
- Analysis & Reporting | Communication | Consulting
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 40
- Categories:
- Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 32
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 48 Minutes
- Format:
- Audio and Video
- Short Description:
- Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 30
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 37
- Categories:
- Moderating/Facilitation | Project Management | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 52
- Categories:
- Research Design | Project Management
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
- Average Rating:
- 8
- Categories:
- Business Practices | Consulting | Moderating/Facilitation | Project Management | Research Design
- Duration:
- Approx. 7 Hours
- Short Description:
- The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
- Non-Member Price:
- $149.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 1 hour, 41 Minutes
- Format:
- Audio and Video
- Short Description:
- Join other students and young professionals to learn how games and gamification can drive high levels of engagement in market research studies and with brands. When you leave this session, not only could you be Dungeon or Animal Crossing Master, you’ll understand the science behind why games are so engaging and what successful game-based research looks like. You’ll also get to know why so many industries from retail to non-profits are employing gamification to make non-fun experiences, well, fun.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Consulting | Research Design
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 1 Hour, 30 Minutes
- Format:
- Audio and Video
- Short Description:
- This session will examine how researchers can acknowledge privilege and how awareness and acceptance is key to developing credible cultural connections. The lecture/discussion format is designed to be relevant to individuals from all cultural backgrounds, but especially to a white audience. Rochelle will apply her career experience in the advertising industry, and how she served as a bridge between corporate America and consumers of color. She will illuminate the role of the white ally and how self and societal knowledge can lead to perspective shifting—an essential element in cultural and racial conversations.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 55 Minutes
- Format:
- Audio and Video
- Short Description:
- Are you wondering what business insurance you should have in place in light of COVID-19? Will business insurance cover potential liability when it comes to COVID-19? What about data privacy and security? What insurance do businesses need to protect themselves? QRCA hosts Calvin Gilman, an insurance advisor, who provides an overview of what businesses should be considering in terms of their insurance coverage in light of COVID-19. He also discusses cyber insurance, which has become more prominent in this era of data security and privacy, and what businesses should be considering when securing a cyber insurance policy. Calvin also addresses other questions that attendees have about business insurance.
- Non-Member Price:
- $35.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Project Management | Research Design
- Duration:
- 1 Hour, 30 Minutes
- Format:
- Audio and Video
- Short Description:
- As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating researchers on what they are doing in light of COVID-19, but, what does all of that mean in terms of the overall research experience?
- Non-Member Price:
- $35.00
- Price with Discount:
- $0.00
Total Credits: 2 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices | Communication | Moderating/Facilitation | Project Management | Research Design
- Duration:
- 2 Hours, 37 Minutes
- Format:
- Audio and Video
- Short Description:
- The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
- Non-Member Price:
- $79.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Original Program Date:
- May 26, 2020
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Consulting
- Duration:
- 90 Minutes
- Format:
- Audio and Video
- Short Description:
- We can't teach you everything about quantitative research in 60 minutes but we sure can expose you to a few fundamentals, trends, and tools in a fun, interactive session with the expert of experts, Dr. Annie Pettit, PhD, FMRIA. Join other under 35 year old researchers and students in the next QRCA Ycast program, a webinar series created for and by young pros.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 55 minutes
- Format:
- Audio and Video
- Short Description:
- Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Short Description:
- Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Short Description:
- Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Short Description:
- If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Project Management | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor. If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting
- Duration:
- 55 Minutes
- Format:
- Audio and Video
- Short Description:
- The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Short Description:
- How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Short Description:
- You know that stories are an effective way to broadcast information to an audience. But did you also know that real, everyday stories provide unparalleled insight into organizational and community cultures? The process of collecting and working with real, everyday stories is called Narrative Inquiry. There are various approaches. In this session, we'll provide a step-by-step overview of our approach, and describe how narrative inquiry can be used to identify and change patterns of organizational behavior. As we share non-confidential learnings from collaborations with research partners in the US and Australia from different institutional contexts, you’ll learn best practices for collecting, analyzing, and interpreting relevant stories. Our session will end with an interactive simulation of the core step in our narrative inquiry process: Story Listening.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: .5 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Consulting
- Duration:
- 27 minutes
- Format:
- Audio and Video
- Short Description:
- We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00