Susan Bell is both a Fellow of the Australian Market and Social Research Society (AMSRS), and member of the AMSRS Board. She runs the boutique micro agency Susan Bell Research. She is skilled and experienced in all forms of qualitative research, semiotics, discourse analysis and quantitative research and has explored social media analysis and text analytics. She has been called a ‘progressive’ qualitative researcher. Her Blog is called BellBird, and she can often be found on Twitter (@SueBellResearch) and LinkedIn.
Mark Earls is a pioneering and award-winning writer and consultant on human behaviour, creativity and innovation. His bibliography includes HERD, I’ll Have What She’s Having, Copy Copy Copy and Creative Superpowers. His work with clients around the world creates experiences and tools to help people put these insights to work in their world. While he spent the first part of his career in creative businesses like DDB, St Luke’s and Ogilvy, he has long worked independently with a range of collaborators – from academics to game designers and other radical thinkers like Smithery and JoyAtLarge.
He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also a strong supporter of continuous education, having taught many professional courses and helped launch the School of Life.
Edward Appleton is Chief Marketing Officer with Happy Thinking People in Berlin. Edward has worked for over 25 years in market research on both agency and client side.
Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison.
He started his career with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at https://researchandreflect.blogspot.com/ and for Esomar.
Edward is bi-cultural English/German, speaks fluent French.
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