Mark Earls is a pioneering and award-winning writer and consultant on human behaviour, creativity and innovation. His bibliography includes HERD, I’ll Have What She’s Having, Copy Copy Copy and Creative Superpowers. His work with clients around the world creates experiences and tools to help people put these insights to work in their world. While he spent the first part of his career in creative businesses like DDB, St Luke’s and Ogilvy, he has long worked independently with a range of collaborators – from academics to game designers and other radical thinkers like Smithery and JoyAtLarge.
He is a fellow of the Marketing Society, the RSA and an Honorary Fellow of the IPA. He is also a strong supporter of continuous education, having taught many professional courses and helped launch the School of Life.