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Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Short Description:
- We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Business Practices
- Duration:
- 43 Minutes
- Format:
- Audio and Video
- Short Description:
- Have you ever thought about going to the "other side?" What's it like being on the client side? Joel Reish can tell you because he did it. His roundtable is a must-attend for any independent QRC considering a move to a client-side position and to independent QRCs who want to know more about the world of their corporate-side clients and how to deal with them.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 52 Minutes
- Format:
- Audio and Video
- Short Description:
- We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations with Gen Z when conducting research in the COVID era. Gary Rudman, has been conducting custom research among kids, teens, and young adults for more than 25 years. Join us and see what the fun is all about.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Business Practices
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- I find many qualitative firms do not do qualitative research on themselves. Specifically, in marketing they take the shotgun approach and do a little of this, a little of that. Rarely do they start their own efforts with qualitative work to inform their marketing strategy and scale up revenue.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 54 Minutes
- Format:
- Audio and Video
- Short Description:
- Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Project Management | Research Design
- Duration:
- 45 Minutes
- Format:
- Audio and Video
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Moderating/Facilitation
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Short Description:
- This roundtable will facilitate a discussion about the power of empathy. Empathy is a catalyst that gives way to inspired thinking and purposeful action in the often ""chaotic"" creative process. We will talk about how leading our clients and ourselves with empathy takes not only curiosity but courage and vulnerability. Along with how this "soft" skill can create powerful shifts in our lives and businesses.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Communication
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Business Practices | Consulting | Professionalism
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Short Description:
- Your attitude determines your thoughts, your actions, and ultimately the direction, success, and growth of your business. In the current economic environment, your attitude (and the attitude of those around you) NEEDS to be positive as often as possible – but sometimes it’s not that easy. This upbeat and timely session will help you recognize the importance of a positive attitude and provide proven strategies to make lasting improvements. Through this program, you’ll learn how making a conscious effort to be as positive as possible – regardless of the circumstances – which will help you be more successful at what you do. You’ll leave this program with practical take-a-ways and the motivation to implement them.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference. Our diverse panel of five is comprised of long-standing legacy members of QRCA and perhaps lesser-known qualitative experts. Panelists are: Jim Bryson, Ellen Good, JR Harris, Judy Langer, and Bonnie Perry. They embody a range of exciting and diverse paths: wilderness trekker/ author/speaker, health and life insurance broker/educator, an adjunct professor at Wharton, a docent with the Holocaust Museum Houston, the Executive Director of the Center for Learning and Living, the Tennessee Deputy Commissioner of the Bureau of Parks & Conservation. Each panelist has a unique story to tell of how they used skills cultivated during their career as a QRC, their personal vision and fortitude to create satisfying new endeavors with or without remuneration. Their journeys have not been seamless; there have been challenges, learning and re-directs along the way.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 0.5 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Short Description:
- In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Over the past several months we've had to change how we operate in the world. Think of it as a gift...not only do we have an opportunity to "reboot" our lives, we can also renegotiate how we want to show up as leaders. But what makes a great leader, and what uniquely makes YOU a great leader? During this hands-on workshop, you will envision your highest self as a leader and begin crafting your leadership story.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Short Description:
- Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
- Non-Member Price:
- $30.00
- Price with Discount:
- $0.00
Total Credits: 0.5 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation
- Duration:
- 29 Minutes
- Format:
- Audio and Video
- Short Description:
- Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Research Design
- Duration:
- 45 Minutes
- Format:
- Audio and Video
- Short Description:
- Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Business Practices
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Short Description:
- Business development may be more important now than ever. Are you ready to shake up your mind a bit and challenge your thinking? Our Tuesday Featured Speaker, Justin Breen, will do just that! Come learn some of the tools and patterns of thinking that are consistent with those of the world’s most successful entrepreneurs, and that this visionary used to take his business from his mind to the globe.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Moderating/Facilitation
- Duration:
- 48 Minutes
- Format:
- Audio and Video
- Short Description:
- During pandemic and non-pandemic times, international projects can be some of the most challenging yet rewarding assignments of your career. There are many variables to consider and even the most experienced among us can always benefit from some tips. In this roundtable, we will share best practices for selecting and vetting international partners, briefing them, and managing them throughout the project including during reporting. Join us for a bunch of good tips from planning through after-care.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Project Management | Research Design
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Short Description:
- In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.0 Advance Credits
- Average Rating:
- 2
- Duration:
- 46 Minutes
- Format:
- Audio and Video
- Short Description:
- Jugaad is an innovation mindset and also a way of problem-solving in daily life in India. It loosely translates to ‘Hack’ in English, but in India, for everything that may seem difficult to do, you will very commonly hear someone say ‘Let’s find a Jugaad’ - a creative way around the system. Jugaad solutions are born out of constraints in resources and through resilience, and are therefore, very creative in their approach and design. While Jugaad has been criticised for its limitations with scalability, company leaders and innovators have sought to make it a part of the formal innovation process to capture its essence of resilience, creativity and fast problem-solving. Through our talk, we want to highlight Jugaad as a fresh approach for a resource-constrained future that will require us to live a minimal, carbon-neutral lifestyle.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Project Management | Research Design
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Short Description:
- Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Communication | Consulting
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Short Description:
- The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Duration:
- 46 Minutes
- Format:
- Audio and Video
- Short Description:
- What if we turned the tables on traditional research? What if we let the respondents in on the fact that we are doing research while keeping that fact from everyone else participating in a real life experience? It’s a bit like having the subject of a picture in fine resolutions and the background being very faded out. But we are studying the impact of the background on the foreground. So we don’t wash out the background, we are focusing on it at the same time. I’ve used these techniques for years and they are particularly entertaining for me. And valuable for my clients. I’ll share examples from a study in the restaurant industry and in retail.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1.0 Advance Credits
- Average Rating:
- 11
- Categories:
- Analysis & Reporting | Moderating/Facilitation
- Duration:
- 43 Minutes
- Format:
- Audio and Video
- Short Description:
- In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Communication | Research Design
- Duration:
- 41 Minutes
- Format:
- Audio and Video
- Short Description:
- Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
- Non-Member Price:
- $25.00
- Price with Discount:
- $0.00