Total Credits:
1 Advance Credits
- Average Rating:
-
2
- Categories:
-
Moderating/Facilitation |
Research Design
- Speaker(s):
-
Noel van Aartrijk
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Original Program Date:
-
Jan 31, 2020
- Short Description:
- If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
- Price:
-
$50.00
- Non-Member Price
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