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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price
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On Demand

Total Credits: 1.0 including 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Maxine Fox
Duration:
43:31
Format:
Audio and Video
Original Program Date:
Dec 09, 2021
Short Description:
Kids consume entertainment in a multitude of ways. For brands and content creators, understanding what makes content successful with young audiences is critical to engaging kids and their parents. As we emerge from the pandemic, brands will need to ensure that the content they create breaks through and keeps their audiences coming back.  
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Project Management
Speaker(s):
Pam Goldfarb Liss |  Dr. Barbie Clarke
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
May 06, 2021
Short Description:
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Business Practices |  Consulting
Speaker(s):
William Leach
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Aug 18, 2023
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kelli Hammock |  Michael D. Lieberman |  Lauren McCluskey
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jan 20, 2023
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Research Design
Speaker(s):
Isaac Rogers
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 21, 2021
Short Description:
As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Duration:
3 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
In video #4 we will cover how skilled moderators build rapport during interviews and focus groups. When participants feel safe, and listened to, they drop their barriers, and the truth comes out. Did you ever wonder why you share more with some people than others? Great moderators turn interviews into conversations that open the door for learning and valuable insights.
Price:
$0.00 - Non-Member Price
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