Maxine Fox is Managing Director of UK-based Giraffe Insights, an international research agency specializing in kids, youth and families. Maxine leads the agency’s qualitative research, working with brands across multiple sectors, including media and entertainment, toys and games, food and drink, and retail. Prior to joining Giraffe Insights in 2014, Maxine managed an international team within the BBC Media Action research division. She is an industry recognized specialist in speaking to kids, young people and families to elicit the greatest insights for brands. A Certified Member of the Market Research Society (MRS), Maxine regularly speaks at industry events and mentors other researchers.