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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Chris Hauck
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
What if we turned the tables on traditional research? What if we let the respondents in on the fact that we are doing research while keeping that fact from everyone else participating in a real life experience? It’s a bit like having the subject of a picture in fine resolutions and the background being very faded out. But we are studying the impact of the background on the foreground. So we don’t wash out the background, we are focusing on it at the same time. I’ve used these techniques for years and they are particularly entertaining for me. And valuable for my clients. I’ll share examples from a study in the restaurant industry and in retail.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   38
Speaker(s):
Missy Carvin
Duration:
19:41
Format:
Audio and Video
Original Program Date:
May 17, 2022
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Moderating/Facilitation
Speaker(s):
Danielle Cooley
Duration:
1 Hour 14 Minutes
Format:
Audio and Video
Original Program Date:
Jun 02, 2023
Short Description:
Heard about Card Sorting and Tree Testing but not sure where to start? Ready for a brief immersion in these techniques? This session explores the who, what, when, where and how of Card Sorting and Tree Testing. Great for novices and for intermediate practitioners looking to refine this skillset. Usually a 3-hour interactive workshop, Danielle will condense her share out into a 1-hour pithy session on the principles of these two methods, and allow time for some Q&A.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   7
Categories:
Business Practices
Speaker(s):
Amanda Durkee |  Russell Edwards |  Julie Francis |  Janet Standen
Duration:
1 Hour 25 Minutes
Format:
Audio and Video
Original Program Date:
Feb 10, 2023
Short Description:
Our panelists will share their opinions and experiences of moving from the outside world to an in-house role. What's different, what's better, the challenges, and so on.... 

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   1
Duration:
26:55
Format:
Audio and Video
Original Program Date:
Jun 23, 2022
Short Description:
QRCA is hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information. These presentations will feature several concise 10-minute educational sessions and case studies on how researchers can utilize each product or service. You don't want to miss these sessions! 
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
Not yet rated
Duration:
24 Minutes
Format:
Audio and Video
Original Program Date:
Nov 17, 2022
Short Description:
QRCA is hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information. These presentations will feature several concise 10-minute educational sessions and case studies on how researchers can utilize each product or service. You don't want to miss these sessions! 
Price:
$0.00 - Non-Member Price

Not Found
Webinar

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Daniel Berkal
Duration:
3 Hours
Short Description:
Give a researcher a tool, and they solve a problem for a day. Teach a researcher to use AI, and they innovate for a lifetime." Join the Canadian Chapter of QRCA on June 21st for a transformative live session where top qualitative researchers will design, execute, and report on a real project—all within just three hours utilizing publicly available AI tools. This session isn’t just a talk; it’s a hands-on, active experience that transforms theory into practice in real time. Everyone will take part. No one will walk away without a new perspective on what is possible. No prior knowledge of AI is needed.
Price:
$50.00 - Non-Member Price
Date:

Fri, Jun 21, 2024 - 11:30am to 02:30pm EDT


Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Consulting
Speaker(s):
Randi Stillman |  Rick Weitzer
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
Price:
$0.00 - Non-Member Price

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