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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Jan 12, 2024
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Price:
$75.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   3
Speaker(s):
LaiYee Ho |  Kristi Jackson, Ph.D.
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 28, 2020
Short Description:
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Mar 08, 2024
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Price:
$75.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   7
Categories:
Business Practices |  Moderating/Facilitation
Speaker(s):
Luke Brodbeck |  John Dirks |  Leah Lowe |  Melanie Oltmann
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 20, 2023
Short Description:
Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   8
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Rich Thau
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Dec 15, 2023
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Speaker(s):
Jill Bishop |  Kai Fuentes
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
May 19, 2023
Short Description:
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   15
Categories:
Communication |  Research Design
Speaker(s):
Chelle Precht
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Nov 16, 2022
Search Description:
As researchers and marketers, we know that perspective can drive insight and that the ability to change your perspective is critical to capture the entire picture. This session will review the importance of perspective and different techniques to actively use perspective as a research tool. We will share tips and tools for: discerning your own perspective, uncovering the perspective of respondents; and, better understanding the perspective of your colleagues, clients or team. In addition to the presentation, there will be small group hands-on exercises and large group debrief discussions about ways the exercises can be utilized in your own work. About the Series: For Curated Creativity Conversations, we specially curate content and lead discussions about creative tools and techniques, ideas, and inspirations that will impact your business, your research, and your life.
Short Description:
The C&I SIG leaders are excited to announce our first live speaker as part of our new interactive series, Curated Creativity Conversations. Chelle Precht will host “Perspective: Is It a Fluke?” a 90 - minute session on November 16, 2022 at 10 AM Pacific/1 PM Eastern via Zoom. The event is free and exclusively for QRCA members.
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Alexandra Jayeun Lee
Duration:
1 hour
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Price:
$25.00 - Non-Member Price
Date:

Fri, Jul 19, 2024 - 10:00am to 11:00am CDT

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Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Consulting |  Moderating/Facilitation
Speaker(s):
Gary Rudman
Duration:
1 Hour
Short Description:
In this immersive session, Gary explores the Gen Z mindset, highlighting their generationally distinct approach to navigating the world. We will secure insights on how to engage Gen Z effectively and learn how they prioritize their worldview, demand change, and filter their lives through a digital lens.
Price:
$25.00 - Non-Member Price
Date:

Wed, Jul 10, 2024 - 10:00am to 11:00am PDT

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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price
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