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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Communication |  Consulting
Speaker(s):
Hannah Kaplan |  Pam Goldfarb Liss
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 28, 2023
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price
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Program

Average Rating:
   52
Categories:
Business Practices |  Communication |  Research Design
Speaker(s):
Michele Ronsen |  Ben Adosto |  Kay Corry Aubrey |  Patrick Bennett |  Janet Standen |  Molly Bloom |  Kelsey Segaloff |  Irene Bocca |  ....
Duration:
10 Hours
Original Program Date:
Sep 10, 2021
Short Description:
QRCA hosted a jam-packed day providing an amazing opportunity for the research community to exercise our User Experience (UX) Research muscles! We brought together the entire research community — across industries and roles — to connect, educate, and advance our UX skills.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   10
Categories:
Business Practices |  Consulting
Speaker(s):
William Leach
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Aug 18, 2023
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape? 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation
Speaker(s):
Michelle Finzel |  Missy Carvin
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Business Practices |  Consulting |  Professionalism
Speaker(s):
Matt Booth
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Your attitude determines your thoughts, your actions, and ultimately the direction, success, and growth of your business. In the current economic environment, your attitude (and the attitude of those around you) NEEDS to be positive as often as possible – but sometimes it’s not that easy. This upbeat and timely session will help you recognize the importance of a positive attitude and provide proven strategies to make lasting improvements. Through this program, you’ll learn how making a conscious effort to be as positive as possible – regardless of the circumstances – which will help you be more successful at what you do. You’ll leave this program with practical take-a-ways and the motivation to implement them.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Consulting |  Professionalism
Speaker(s):
Mallory Combemale
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Using a powerful blend of self-reflection, dialogue, and somatic exercises, you will begin the journey of unpacking your unique inheritance: the ancestry, culture, beliefs, values, stories and identities that make you who you are. You will leave with not only a deeper understanding of yourself, but also practical tools to approach conversations about diversity, inclusion and identity at work and begin to build trust and a culture of belonging within any group.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Speaker(s):
Jessica Broome |  Julia Strohm
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
A creative, safe, focused space.  What are we describing here? A successful focus group  environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
Price:
$25.00 - Non-Member Price
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