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On Demand

Total Credits: 2 Advance Credits

Average Rating:
   6
Categories:
Consulting |  Moderating/Facilitation |  Professionalism
Speaker(s):
Carlos Garcia |  Mariana Melo-Vega |  Jay Zaltzman
Duration:
2 Hours 1 Minutes
Format:
Audio and Video
Original Program Date:
Feb 10, 2023
Short Description:
Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses. 
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Marion N. Njoroge
Duration:
19 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion?
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Marta Villanueva |  Malena Donas
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Mar 23, 2023
Short Description:
In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Benjamin Allen
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
It’s 2023 and the qualitative landscape has and is continuing to change. Traditional mindsets and methods aren’t doing enough to keep pace with the speed of the market and inform real-time decision making. In this session we’ll discuss the industry shifts and what we can do to keep pace with the industry demands. Let’s change, together!
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Deborah Klotz |  Bronwen Ward
Duration:
20 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Our team will take you through an overview of how we built our successful UXR “relationship” through a continuous, rolling research process. In our session we will share our learning with you through tips and tools that have contributed to our success, as well as some of the challenges to watch out for along the way AND our strategies for mitigating them. Attendees will walk away emPOWERed to leverage the tools and processes we share in any qualitative study with confidence.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Speaker(s):
Frankie Lipinski
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Annette Esquibel
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Moderation best practices are important in any industry setting, but they are especially critical when conducting healthcare focused sessions. In the QRCA 2023 Conference session “Med-Focused Moderation,” we will discuss a variety of moderation best practices and the ways in which these approaches can lead to the most valuable interactions for participants and moderators, in the healthcare space and beyond.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation
Speaker(s):
Chris Kann
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Foundational training as a moderator makes a strong imprint, and those key principles stay with us. Over time, the core of the foundations remain, but what comes next to continue to evolve our technique? No matter what area of qual research you practice, industry changes and the introduction of new technologies require us to keep our skills aligned with what the demands of the industry are and how we continue to deliver differentiated approaches and deliverables in our work. With subtle changes in perspective and an openness to continue to reflect on our approaches to questions, we can feel refreshed and energized about new ways to do our work.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Eric Santos
Duration:
17 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Tasheenah Brown |  Antonio Lopez
Duration:
18 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Presented by the 2023 QRCA Qually Award Winners, the duo will share how they approached recruiting for a nonprofit project on a skinny budget and project timeline. Learn more about their strategies that forced them to be nimble in their methodology while still achieving client objectives and satisfaction. Learn more about what they would, and wouldn't do again.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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