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EarlyBird

On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication |  Moderating/Facilitation
Duration:
17 Minutes
Format:
Audio and Video
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
20 Minutes
Format:
Audio and Video
Short Description:
Our team will take you through an overview of how we built our successful UXR “relationship” through a continuous, rolling research process. In our session we will share our learning with you through tips and tools that have contributed to our success, as well as some of the challenges to watch out for along the way AND our strategies for mitigating them. Attendees will walk away emPOWERed to leverage the tools and processes we share in any qualitative study with confidence.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Professionalism
Format:
Audio and Video
Short Description:
This is a case study presentation where the objective was to help workplaces move from Black women being present in the workplace to Black women being included in the workplace. Specifically, the research sought to (1) explore the ways in which Black women practice wellness in their lives, (2) understand how their wellness is impacted—positively and negatively-- in the workplace, and (3) uncover what companies can do to promote wellness for Black women in the workplace.
Base Price:
$20.00
Price with Discount:
$0.00
More info » Save for Later  Add to Cart »
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
18 Minutes
Format:
Audio and Video
Short Description:
Presented by the 2023 QRCA Qually Award Winners, the duo will share how they approached recruiting for a nonprofit project on a skinny budget and project timeline. Learn more about their strategies that forced them to be nimble in their methodology while still achieving client objectives and satisfaction. Learn more about what they would, and wouldn't do again.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Format:
Audio and Video
Short Description:
With AI no longer a niche technology, qualitative researchers have an incredible opportunity to shift how they approach, conduct, collaborate and analyze their research.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Communication |  Moderating/Facilitation
Duration:
27 Minutes
Format:
Audio and Video
Short Description:
It’s 2023 and the qualitative landscape has and is continuing to change. Traditional mindsets and methods aren’t doing enough to keep pace with the speed of the market and inform real-time decision making. In this session we’ll discuss the industry shifts and what we can do to keep pace with the industry demands. Let’s change, together!
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Professionalism
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
Base Price:
$20.00
Price with Discount:
$0.00
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On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Duration:
25 Minutes
Format:
Audio and Video
Short Description:
In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.
Base Price:
$20.00
Price with Discount:
$0.00
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