Join your fellow learners for a “watch party” of highly rated conference sessions with your peers. During these sessions we’ll watch one of the on-demand conference sessions, participate in a live chat with your fellow quallies, and the presenters will join us for Q&A and additional insights. If you missed the conference or missed a particular session, this will give you the opportunity to learn, network and leverage the great content from QRCA’s annual conference!
Digital Stickies: Virtual Whiteboards for Analysis and Reporting with Casey Bernard
In 2020 many of us tried to find new ways to collaborate with clients and participants using virtual whiteboards and sharing tools such as Miro, Mural, Stormboard and more. While we tried to recreate the backroom and focus group experience online, we made an exciting discovery - many of these online collaboration tools can help with not only presenting stimuli, but they can also be great tools for capturing data, working through analysis and creating visuals for reports.
This workshop will demonstrate different ways to use Miro for streamlining the back end of your projects with data collection and visualization. If you analyze data from focus groups, IDIs or online asynchronus studies come prepared to learn and personally explore Miro during out time together. (Be sure to register for a free Miro account before the session to get the most from it.)
Casey Bernard is the founder of Nimble Modern Radio, which provides consulting to both research professionals and small businesses on podcast production. Her podcast, Breaking Research, focuses on issues in marketing research and features professionals who are breaking research traditions to find new ways to get insights.
As an independent qualitative research consultant based in Austin, Texas, Casey’s work has included in-person and online qualitative work for major retailers, medical services, higher education, professional services and international brands. She has worked for research agencies and advertising agencies on major CPG, financial services, pharmaceutical, and utility brands in both traditional marketing research studies and early social media research. She began her career in marketing research in 2003 after receiving her MSMR from the University of Texas at Arlington.
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