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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   41
Categories:
Research Design |  Project Management
Speaker(s):
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Speaker(s):
Keyona Osborne
Duration:
22 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
For too long, our insights and recommended next steps have ignored underrepresented groups, but we have the ability to change that! This session will challenge researchers to listen beyond what’s obvious and to search for the insight that will truly revolutionize next steps.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Mari Puras
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Lynn Greenberg |  Janet Standen
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   30
Categories:
Research Design
Speaker(s):
Jeff Walkowski
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4
Categories:
Consulting |  Research Design
Speaker(s):
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Shelly Singh
Duration:
1 Hour 59 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2022
Short Description:
If you're in in-house researcher you may utilize a long-term research community and interested in hearing about ways to get the most value from the existing community, or you may be considering developing one in the future. If you're a consultant, you may run a longitudinal study and want to minimize participant attrition and maximize your insights. Regardless of your situation, knowing best practices for building and managing a long-term research community is valuable.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Speaker(s):
Jill Bishop |  Kai Fuentes
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
May 19, 2023
Short Description:
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price

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