Lynn Greenberg

Lynn Greenberg Associates/DigitalQual

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Lynn’s QRCA Journey began in February 1985 when she attended her first QRCA meeting in New York City. She developed her qualitative proficiency over a decade at global advertising agencies in NYC. From her last position as VP, Director of Marketing Research at TBWA she launched Lynn Greenberg Associates, a strategic consultancy that met the “independent qualitative consultant” criteria for QRCA membership.

With QRCA an invaluable resource, Lynn’s qualitative consultancy flourished rapidly with a stellar client list including Citibank, Colgate, Unilever, M&M Mars, Clorox and BBDO, to name a few. In 2014, she became the Chief Collaborator of DigitalQual, a collaborative partnership of marketing research experts in the evolving digital landscape. Lynn moved to Houston in 2018 to be closer to her grandchildren and transitioned to her “Next after Qual.” Her post qualitative research goal is working towards making the world a better place for future generations and is doing so as a Volunteer Docent at Holocaust Museum Houston.

Lynn is a QRCA Past President who has played a pivotal role in QRCA’s journey. She ideated and led the first annual QRCA conference with Gina Thorne in NYC, October 16 - 17, 1986, duplicating its success in 1987. In 2019, she created the monthly Emeritus SIG with Rick Weitzer and now co-chairs it with Michele Zwillinger. Lynn Greenberg is excited to be hosting the inspiring “Back to the Future” qual journey presentation, created by The Emeritus SIG Team, under the leadership of Janet Standen, Kathy Doyle and Frankie Johnson to kick off the “Powering Up for the Future of Qual” 2023 Conference.