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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
PLEASE NOTE: THIS QCAST WILL NOT BE RECORDED. How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   
Price:
$25.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Communication
Speaker(s):
Lisa Horwich |  Fiona Ray
Duration:
1 Hour
Short Description:
Join other B2B qualitative researchers (or those interested in B2B research) to catch up and discuss recent experiences, successes, challenges, and solutions. Please come prepared to share your ideas, questions, and any new news or discoveries. 
Date:

Fri, Apr 19, 2024 - 12:00pm to 01:00pm CDT


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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Professionalism
Speaker(s):
Ethan Marcotte
Duration:
1 Hour
Short Description:
Something new is happening in tech. At companies from Kickstarter to Google, workers have formed unions. And you should, too. But what are unions? And why do they matter? In this session, we’ll answer these questions, and briefly cover the process for forming a union of your very own. Because you—yes, you—deserve a tech union. 
Date:

Tue, May 07, 2024 - 11:00am to 12:00pm CDT


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Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price
Date:

Fri, May 10, 2024 - 11:30am to 01:00pm EDT


Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Professionalism
Speaker(s):
Steve Portigal
Duration:
1 Hour
Short Description:
Over the past 25 years, Steve Portigal has seen tremendous growth in user research as a community of practice, as an industry, and as a career. Steve will look at some of the changes that he’s experienced and observed—positive, negative, or otherwise. He’ll share some of the potentially overlooked opportunities to advance our field, issues that demand our limited attention and concern. He’ll also share his perspective on the directions we can drive towards. 30-40 minute talk, 20 minutes open discussion/Q&A
Price:
$0.00 - Non-Member Price
Date:

Tue, Jun 04, 2024 - 11:00am to 12:00pm CDT


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