Total Credits: 2 Advance Credits
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
This is not a series for those who wish to learn how to be a moderator or facilitator for qualitative research.
Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins (2.6 MB) | Available after Purchase |
Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso (1.5 MB) | Available after Purchase |
Former co-CEO of B2B fieldwork company. Currently a Qualitative Researcher for market research agency clients.
Jessica is a freelance market research project manager and qualitative analyst. She brings peace of mind to busy researchers by meticulously handling the details of research logistics, recruiting management, qualitative analysis and more so her researcher partners have space to focus their creative genius on conducting research and building relationships with clients.
Module 1: September 5, 2024; 11am - 1 pm CDT
The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet
Overview of In-Person Qualitative Methods - Jo Ann Hairston
Module 2: September 12, 2024; 11am - 1 pm CDT
Overview of Online Qualitative Methods - Mary Beth Solomon
Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski
Module 3: September 26, 2024, 11am - 1 pm CDT
Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins
Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso
Module 4: October 10, 2024, 11am - 1 pm CDT
Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman
Best Practices for Analysis and Reporting - Maria Virobik
Module 5: October 24, 2024, 11am - 1 pm CDT
Best Practices for Managing Stakeholders Through the Research Process - Roben Allong
Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson
Module 2 - From Start to Finish: Managing Qualitative Research with Confidence - On Demand
Rating: 49
From Start to Finish: Managing Qualitative Research with Confidence - Program
Rating: 49
From Start to Finish: Managing Qualitative Research with Confidence - Program
Rating: 49
Module 1 - From Start to Finish: Managing Qualitative Research with Confidence - On Demand
Rating: 49
Module 5 - From Start to Finish: Managing Qualitative Research with Confidence - On Demand
Rating: 49