Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
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