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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
Abby Leafe |  Laurie Tema-Lyn
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research.  We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location.  The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Communication |  Consulting |  Research Design
Speaker(s):
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Speaker(s):
Holly O'Neill
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Speaker(s):
Marianne Carr |  Lauren Holderness
Duration:
52 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Cynthia D Harris
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Consulting |  Project Management
Speaker(s):
Susan Saurage-Altenloh
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Project Management
Speaker(s):
Jonathan Schneider |  Michelle Finzel
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism
Speaker(s):
Cheryl Stella Dalisay
Duration:
1 Hour 6 Minutes
Format:
Audio and Video
Original Program Date:
Jun 06, 2019
Short Description:
Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Professionalism
Speaker(s):
Naomi Henderson
Duration:
49 Minutes
Format:
Audio and Video
Original Program Date:
Dec 20, 2018

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