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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Jenny Karubian |  Scott Koenig
Duration:
56 minutes
Format:
Audio and Video
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Moderating/Facilitation
Speaker(s):
Danielle Cooley
Duration:
1 Hour 14 Minutes
Format:
Audio and Video
Short Description:
Heard about Card Sorting and Tree Testing but not sure where to start? Ready for a brief immersion in these techniques? This session explores the who, what, when, where and how of Card Sorting and Tree Testing. Great for novices and for intermediate practitioners looking to refine this skillset. Usually a 3-hour interactive workshop, Danielle will condense her share out into a 1-hour pithy session on the principles of these two methods, and allow time for some Q&A.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Moderating/Facilitation
Speaker(s):
Deborah Klotz |  Bronwen Ward
Duration:
20 Minutes
Format:
Audio and Video
Short Description:
Our team will take you through an overview of how we built our successful UXR “relationship” through a continuous, rolling research process. In our session we will share our learning with you through tips and tools that have contributed to our success, as well as some of the challenges to watch out for along the way AND our strategies for mitigating them. Attendees will walk away emPOWERed to leverage the tools and processes we share in any qualitative study with confidence.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Naomi Henderson
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Short Description:
Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   11
Categories:
Moderating/Facilitation |  Analysis & Reporting
Speaker(s):
Chris Kann
Duration:
43 Minutes
Format:
Audio and Video
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Short Description:
We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   25
Bundle:
QRCA’s New Online Qualitative Fundamentals Program
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Kristin Howell (formerly Schwitzer)
Duration:
48 Minutes
Format:
Audio and Video
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
Price:
$25.00 - Non-Member Price

Not Found
Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Marta Villanueva
Duration:
1 Hour 30 Minutes
Short Description:
As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough innovation strategies. Asynchronous virtual co-creation can strip away many of the empowering elements of collaboration. Maintaining control and ensuring consumers deliver on ideas is no small feat. So, does all of this bode poorly for asynchronous collaboration with consumers? It does not have to! You can still reach masterful solutions through asynchronous virtual co-creation by adjusting your approach
Price:
$50.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 12:00pm to 01:30pm EDT


Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   3
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned | 2023 Annual Conference : On-Demand Customizable Bundle
Categories:
Moderating/Facilitation |  Communication
Speaker(s):
Eric Santos
Duration:
17 Minutes
Format:
Audio and Video
Short Description:
One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
Price:
$20.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Research Design |  Moderating/Facilitation
Speaker(s):
Noel van Aartrijk
Duration:
56 minutes
Format:
Audio and Video
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Price:
$50.00 - Non-Member Price

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