Carol Kauder

President

CLK Consulting

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Carol Kauder works with major corporations and entrepreneurs to infuse the voice of the consumer into branding and innovation strategy. She combines skills honed as the director of insights for Radar Communications, specializing in ethnographic research, and as a branding and innovation strategist at Egg Strategy. Carol has a master’s degree in journalism and spent five years working as a newspaper, magazine and public radio reporter before crossing over to market research in 2001. She brings to all her projects a journalistic sense of inquisitiveness and objectivity, and by doing so, creates a solid foundation for the consumer perspective to inspire and shape strategic action. She has worked on some of the world’s best-known brands, including Major League Baseball, Hershey’s and Verizon.