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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   11
Categories:
Moderating/Facilitation
Speaker(s):
Jeff Hecker
Duration:
1 Hour 3 Minutes
Format:
Audio and Video
Original Program Date:
Nov 04, 2022
Short Description:
Fields like neuroscience, behavioral economics, and semiotics offer us perspectives on how consumers think. But what about the field of magic? In this session, Jeff will expand upon his fascinating conference presentation and we will discuss how we can improve our moderating taking into consideration what we can learn from magicians about cognitive shortcuts and priming, among other things. In this session, Jeff will expand upon his fascinating conference presentation and we will discuss how we can improve our moderating taking into consideration what we can learn from magicians about cognitive shortcuts and priming, among other things.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   9
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Lynn Greenberg |  Janet Standen
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
In order to understand the future of qual, we need to revisit its history. 
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Research Design
Speaker(s):
Keyona Osborne
Duration:
22 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
For too long, our insights and recommended next steps have ignored underrepresented groups, but we have the ability to change that! This session will challenge researchers to listen beyond what’s obvious and to search for the insight that will truly revolutionize next steps.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   2
Categories:
Research Design
Speaker(s):
Kristin Howell (formerly Schwitzer)
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Even low-income people are digitally connected. As Kristin learned, those who are homebound in domestic shelters or living in far-flung rural locations or subsidized housing still have access via smartphones and tablets (occasionally computers) to be heard and share their voices remotely.
Price:
$20.00 - Non-Member Price
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Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Marion N. Njoroge
Duration:
19 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion?
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Communication |  Project Management
Speaker(s):
Sam Place
Duration:
24 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
The COVID-19 pandemic has had a significant impact both domestically and internationally on the way research is conducted, moving towards remote and away from in-person.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Categories:
Communication
Speaker(s):
Sandra Bauman |  Daniel Fazekas |  Jim Kempland
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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