Total Credits: 6 Advance Credits
Tags: AI Chapter probes Conference
The QRCA Southern California Chapter is excited to announce another 1-day mini-conference on Saturday, November 2. Come join us in sunny Los Angeles as the rest of the country transitions into winter for a day of learning, stimulating conversation, and connection.
Not all of us are quantitative researchers – but we can definitely spot a good deal when we see one. QRCA members only pay $40 and non-members $100 (did we mention lunch is included?).
- SURPRISE TOPIC!! Aliza Pollack will lead an engaging discussion topic tailored for qualitative researchers (to be announced the week of Oct 7). She won’t disappoint.
- WORKSHOP: Using AI Image Generators as a respondent activity. In this hands-on workshop, led by Lauren McCluskey and Natalia Tafur, not only will you gain experience creating AI generated images, but you’ll also learn how to use this as an unconventional tool for uncovering deeper insights from your qualitative respondents.
- IMPROVE YOUR PROBES. In this interactive session led by Jay Zaltzman, we will use the probes Tom Rich shared in his “Art of Probes” presentation from the Annual QRCA Conference in Denver as a starting point. Would YOU use those probes? What other probes might we use? And how do probes change depending on your moderating style?
Thanks to Adler Weiner Research Los Angeles for hosting this event.
Lauren McCluskey is vice president of qualitative research at Magid, a human-centered growth strategy company. Her areas of expertise include packaging and shopper insights, brand equity studies, segmentation, positioning and brand migration initiatives.
A qualitative researcher with 20+ years of experience, Lauren has an innate curiosity about consumer motivations and how they impact brand – and life – choices.
Prior to joining Magid in 2018, Lauren spent 17 years with Behaviorally/PRS IN VIVO. She began her market research career at Lieberman Research Worldwide. She is a RIVA-trained moderator and longtime QRCA member. She currently serves on QRCA’s Professional Development Committee.
LinkedIn: https://www.linkedin.com/in/lauren-mccluskey-03a712/
This meeting is a 'brain collective' meeting, which means that everyone will be contributing to the discussion. It will be facilitated by chapter co-chair Natalia Tafur.
Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor. Jay has been president of Bureau West Market Research for the past twenty years. He is an active member and past president of the QRCA.
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