Southern California 1-day mini conference

The QRCA Southern California Chapter is excited to announce another 1-day mini-conference on Saturday, November 2. Come join us in sunny Los Angeles as the rest of the country transitions into winter for a day of learning, stimulating conversation, and connection.

Not all of us are quantitative researchers – but we can definitely spot a good deal when we see one. QRCA members only pay $40 and non-members $100 (did we mention lunch is included?).

- COUNTERPROGRAMMING: DECODING BRAIN BEHAVIOR TO FOSTER CREATIVITY WITH STAKEHOLDERS AND RESPONDENTS. Aliza Pollack will lead an engaging workshop diving into key brain behaviors to develop strategies that push project thinking further, helping stakeholders stay open-minded and engaged.
- LEVERAGING AI IMAGE GENERATION TO UNCOVER INSIGHTS. In this hands-on workshop, led by Lauren McCluskey and Natalia Tafur, not only will you gain experience creating AI generated images, but you’ll also learn how to use this as an unconventional tool for uncovering deeper insights from your qualitative respondents.
- IMPROVE YOUR PROBES. In this interactive session led by Jay Zaltzman, we will use the probes Tom Rich shared in his “Art of Probes” presentation from the Annual QRCA Conference in Denver as a starting point. Would YOU use those probes? What other probes might we use? And how do probes change depending on your moderating style?

Thanks to Adler Weiner Research Los Angeles for hosting this event.