Aliza Pollack is an independent brand strategist and research consultant based in Los Angeles. With 20 years of international insights work across a range of categories from auto to beauty, luxury to spirits, technology to health and wellness, Aliza is a seasoned thinker who pushes to the why and the so what. She thrives on digging into consumers’ attitude and behaviors and translating them into meaningful insights for brands. Her work has informed strategic marketing initiatives ranging from positioning to activation development to innovation. Aliza’s recent work has involved creating patient journeys for a new to market pharma brand, working with UX designers to build a better car buying experience, and helping AT&T understand how to better serve their small business market.