Find yourself stuck in your head a lot? Not letting your body lead the way? Games, such as those from improvisational theatre, force our brains to shift gears, broaden our perspectives, and open up new possibilities—in our work and other aspects of our lives. Why workshop when you can playshop?! Join us. BYOB (Bring Your Own Body).
This roundtable will facilitate a discussion about the power of empathy. Empathy is a catalyst that gives way to inspired thinking and purposeful action in the often ""chaotic"" creative process. We will talk about how leading our clients and ourselves with empathy takes not only curiosity but courage and vulnerability. Along with how this "soft" skill can create powerful shifts in our lives and businesses.
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
What’s a Ycast you ask? It is a webinar series created for students and young pros, by QRCA young pro members. Discover recordings of previous Ycasts at https://www.qrca.org/Ycast.
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
QRCA member Maria Virobik presented “Designing reports that engages – not overwhelms – the senses,” on June 9, 2023. Maria, who is the Principal at ResearchScribe, provides analysis and writing services for many QRCA members.
Taste, touch and smell your way through this interactive workshop! Join curious researchers who want to capture more holistic insights about human emotions that can’t be expressed purely through the spoken language and are often hidden to others by cultural norms and biases.
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