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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Communication |  Consulting |  Research Design
Speaker(s):
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Communication |  Professionalism
Duration:
1 Hour 59 Minutes
Format:
Audio and Video
Original Program Date:
Sep 08, 2023
Short Description:
The Chicago Chapter is hosting a unique twin panel event with and for those who are "newer" to the qualitative role and those who are "tenured" shall we say! We have a wealth of information right within our organization, and one of the things we do best is share our knowledge. The needs of both ends of the experience spectrum vary and we can each learn from each other! We're hoping to cross pollinate and elevate all QRCs with multiple quick topic areas, Q & A, and discussion with these amazing panel members!
Price:
$35.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Michael Doody
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Want to know the fastest way to make a creative person sweat? Mention the words qualitative research. Or ask them if they would like some feedback on their idea? Well what I recently learned by training with a 70-year-old dancer and choreographer may just change that forever. A simple 5-step process can help you to glean more insights while feeding creative ideas to make them bigger. And when you help ideas get bigger and stringer you'll have creative people begging to be a part of qualitative research again.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism
Duration:
1 Hour 21 Minutes
Format:
Audio and Video
Original Program Date:
May 04, 2023
Short Description:
Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   11
Categories:
Communication |  Consulting
Speaker(s):
Hannah Kaplan |  Pam Goldfarb Liss
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 28, 2023
Short Description:
With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Communication |  Moderating/Facilitation
Speaker(s):
Rich Thau
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Dec 15, 2023
Short Description:
As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues.   In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics.   For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   2
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Questioning skills drive the success of great moderators. By asking open-ended questions a skilled moderator can elicit a deeper understanding of the participant's thoughts, feelings, beliefs, and behaviors. In this video, the 5 “W’s” are discussed as good starting points for asking open-ended questions.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   1
Categories:
Moderating/Facilitation |  Professionalism |  Communication
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 09, 2023
Short Description:
Moderators who excel at asking targeted probing questions, will be able to uncover a deeper level of insights than their peers. There are many types of probing questions. In this video, clarification, elaboration, comparison, and hypothetical questions will be discussed, which will help build the foundation for asking probing questions.
Price:
$0.00 - Non-Member Price

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