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On Demand

Revisiting Online Bulletin Boards

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Research Design
Kristin Howell (formerly Schwitzer)
48 Minutes
Audio and Video
Original Program Date:
Sep 24, 2020


Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.



Kristin Howell (formerly Schwitzer)'s Profile

Kristin Howell (formerly Schwitzer) Related Seminars and Products


Beacon Research

Kristin has three decades of marketing and market research experience, including both client-side brand management at Procter & Gamble and agency-side strategic planning at two ad agencies. She launched her own consumer insights consultancy, Beacon Research, in 2000. She is a pioneer and thought leader in online and mobile research and was dubbed the “Queen of Cool Research” by her peers long before Zoom became a household brand.

Kristin is a past QRCA Vice President and founding long-term Chair of QRCA’s Online Special Interest Group. Her work focuses heavily on new product innovation, branding, shopper insights, communications research, and website/mobile app development. Personally, she is the older sister/acting parent of her Down’s Syndrome brother, which makes her more sensitive to championing the voice of the underrepresented. Kristin is also the mom of two successfully launched young adults, a pickleball fanatic, and a lifelong boater.