Total Credits: 3 Advance Credits
Join us for a QRCA Virtual Global Summit: Future Focus: Keeping Up with Consumers Amid Uncertainty. Connect with industry leaders to take a closer look at key economic issues facing consumers worldwide, and the impact they have on how we conduct and analyze qualitative research. The event speakers will discuss what is on the mind of consumers and the implications that uncertainty brings to the qualitative industry. This half day of engagement will include live presentations and Q&A as well as small-group discussions with industry colleagues.
Registrants for this event will receive an exclusive $10 coupon code for a future Qualology purchase! The discount will be applied to your account after all registrations have been finalized and will be provided in our post-event email.
Thank you to our Featured Speaker sponsor!
|Stay Ahead of the Downturn: Understanding Shifting Consumer Behaviors; Nicole Mitchell, Dynata (3.9 MB)||Available after Purchase|
|The Pessimism Problem: The impact that broad distress is having on consumer psychology... and your customer insights; Will Leach, The Mindstate Group (1.8 MB)||Available after Purchase|
|Illumination thru Qual Research-Throwing Our Light Differently and More Broadly, Edward Appleton, Happy Thinking People (3.8 MB)||Available after Purchase|
Edward Appleton is Chief Marketing Officer with Happy Thinking People in Berlin. Edward has worked for over 25 years in market research on both agency and client side.
Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison.
He started his career with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at https://researchandreflect.blogspot.com/ and for Esomar.
Edward is bi-cultural English/German, speaks fluent French.
For the last 15 years Priscila has kept track of the impact on a variety of brands from the changing media sphere, particularly, the momentous developments of e-commerce and phygital retail. With a background in Communication studies and a Masters in Literary Edition (she authored The Hispanic Game in 2012), she has taught in different universities and put together the most heterogeneous teams of sensemakers to stay on top of our ongoing media revolution and its thirst for innovation, inspiration and meaning. She is currently the head of Hub, the transdisciplinary qual division of de la Riva Group.
With a background in Marketing (Unilever, Lactalis), Anne Sophie Damelincourt (France) has been working in the MRX and Insight Industry for more than 20 years. She is the founder & owner of Blue Lemon Insight & Strategy, a boutique agency created in 2007. She helps companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development, bridging the gap between powerful product ideas and execution, and so helping brands and teams to make the right decisions.
Anne Sophie is a well-known international speaker & a thought leader in our Industry, she is part of the Topic Leads Team for 2023 Charlotte Conference and has been part of Esomar Council for 6 years, served as Esomar Treasurer and was Esomar President nominee in 2021.
Hanna Holländer, CEO and Research Director at Beyond Research, has more than 15 years of experience as a qualitative researcher developing brand and communications strategies. Hanna has worked with a wide spectrum of markets with both national and global brands with clients such as the Swedish public television, the Swedish Armed Forces as well as Ikea and Warner Bros/Discovery.
She received her Master of Political Science at Uppsala University.
Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing. Will is also a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. With over 25 years of behavioral insights experience, Will is widely regarded as the world's leading expert on subconscious mindstate research and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science.
Nicole Mitchell is a Senior Knowledge Specialist on Dynata’s Research Science Team. Nicole joined Dynata in 1999 as a Project Director on the Telephone Team. In 2004, she joined the Online Team as a Senior Project Manager where she worked on global project management, sample design, international sample procurement, and client development. Six years later Nicole became a member of the Research Science Team where she utilizes her knowledge of offline and online research. As a member of the Research Science Team, Nicole conducts primary research projects, helps clients with research issues they face on a day-to-day basis, provides internal and external training, and works to support Dynata’s sampling initiatives. In addition, Nicole is a frequent speaker at conferences and has worked on various market research industry initiatives.
Chee Ngai Ng is the happy Founder & CEO of Samplenomics. An online sampling company for consumer research in the Greater China region. As a Dutch-born Chinese he has a true mixed European and Asian background with a deep-understanding of both cultures and societies. He is a frequent speaker at online research events and a visiting lecturer at the School of Design of the HK PolyU and at the Zuyd University of Maastricht in the Netherlands about online market research practices and about Asian consumer behaviors.
In prior of founding Samplenomics, he had a long-time career with Survey Sampling International (SSI) and earned a well-known reputation for his online research knowledge across Europe, Australia, Greater China and the Asia Pacific region.
9:00 am – Welcome
9:35 am – Q&A with Nicole Mitchell
10:10 am – Breakouts/Discussions
10:25 am – Debrief/Q&A with Will Leach
10:35 am – Break
11:17 am – Q&A with Panel
11:47 am – Q&A
11:55 am – Closing Remarks