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Webinar

Future Focus: Keeping Up with Consumers Amid Uncertainty - QRCA 2022 Virtual Global Summit


Total Credits: 3 Advance Credits

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Category:
Analysis & Reporting |  Consulting
Speaker(s):
Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  Hanna Holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng
Duration:
3 hours
Search Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research. Our panel of speakers will discuss how we can respond to the implications that the uncertainty in so many areas of consumer’s lives influence the way the qualitative industry must engage now. 

Dates



Overview

Future Focus: Keeping Up with Consumers Amid Uncertainty 

QRCA 2022 Virtual Global Summit 

December 7, 2022 | 9:00am – 12:15pm CT

Join us for a QRCA Virtual Global Summit: Future Focus: Keeping Up with Consumers Amid Uncertainty. Connect with industry leaders to take a closer look at key economic issues facing consumers worldwide, and the impact they have on how we conduct and analyze qualitative research. The event speakers will discuss what is on the mind of consumers and the implications that uncertainty brings to the qualitative industry. This half day of engagement will include live presentations and Q&A as well as small-group discussions with industry colleagues. 


Registrants for this event will receive an exclusive $10 coupon code for a future Qualology purchase! The discount will be applied to your account after all registrations have been finalized and will be provided in our post-event email. 

 

 

Thank you to our Featured Speaker sponsor!

Handouts

Speaker(s)

Edward Appleton's Profile

Edward Appleton Related seminars and products

Chief Marketing Officer

Happy Thinking People


Edward Appleton is Chief Marketing Officer with Happy Thinking People in Berlin. Edward has worked for over 25 years in market research on both agency and client side.

Prior to his current role, Edward was Senior Insights Manager with Coca-Cola in Berlin; before that he was European Insights Manager at Avery Dennison.

He started his career with Mass Observation UK, which he left to join the Insights team at Nestle UK. He blogs regularly at https://researchandreflect.blogspot.com/ and for Esomar.

Edward is bi-cultural English/German, speaks fluent French.


Priscila Aramburu's Profile

Priscila Aramburu Related seminars and products

Directora Cualitativos

De La Riva Group


For the last 15 years Priscila has kept track of the impact on a variety of brands from the changing media sphere, particularly, the momentous developments of e-commerce and phygital retail. With a background in Communication studies and a Masters in Literary Edition (she authored The Hispanic Game in 2012), she has taught in different universities and put together the most heterogeneous teams of sensemakers to stay on top of our ongoing media revolution and its thirst for innovation, inspiration and meaning. She is currently the head of Hub, the transdisciplinary qual division of de la Riva Group. 


Anne Sophie Damelincourt's Profile

Anne Sophie Damelincourt Related seminars and products

Founder & Owner

Blue Lemon Insight & Strategy


With a background in Marketing (Unilever, Lactalis), Anne Sophie Damelincourt (France) has been working in the MRX and Insight Industry for more than 20 years. She is the founder & owner of Blue Lemon Insight & Strategy, a boutique agency created in 2007. She helps companies to grow their market size and position through brand empowerment, customer-inspired innovation and product development, bridging the gap between powerful product ideas and execution, and so helping brands and teams to make the right decisions.

Anne Sophie is a well-known international speaker & a thought leader in our Industry, she is part of the Topic Leads Team for 2023 Charlotte Conference and has been part of Esomar Council for 6 years, served as Esomar Treasurer and was Esomar President nominee in 2021.


Hanna Holländer's Profile

Hanna Holländer Related seminars and products

CEO/Research Director

Beyond Research


Hanna Holländer, CEO and Research Director at Beyond Research, has more than 15 years of experience as a qualitative researcher developing brand and communications strategies. Hanna has worked with a wide spectrum of markets with both national and global brands with clients such as the Swedish public television, the Swedish Armed Forces as well as Ikea and Warner Bros/Discovery.

She received her Master of Political Science at Uppsala University.


William Leach's Profile

William Leach Related seminars and products

CEO

The Mindstate Group


Will Leach is the founder and CEO of the Mindstate Group.  The Mindstate Group provides behavioral science-based tools and resources to help you build consistently effective marketing creative that drives people to listen, care and act.  Will and his team work with the world’s largest brands to solve their biggest behavioral challenges.   

Will has over 25 years of behavioral insights experience, including running PepsiCo’s behavioral research lab, and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and Texas A&M’s Human Behavior Lab. Will is also the author of the best-selling book “Marketing to Mindstates: a Practical Field Guide to Applying Behavioral Design to Research and Marketing” and a 2-time winner of the EXPLOR Award for behavioral science research innovation.

Will is an expert in using behavioral psychology to optimize marketing creative and is a frequent contributor to Forbes writing about behavioral economics and behavioral marketing. 

You can learn more about Will and The Mindstate Group at https://www.mindstategroup.com


Nicole Mitchell's Profile

Nicole Mitchell Related seminars and products

Senior Knowledge Specialist

Dynata


Nicole Mitchell is a Senior Knowledge Specialist on Dynata’s Research Science Team. Nicole joined Dynata in 1999 as a Project Director on the Telephone Team.  In 2004, she joined the Online Team as a Senior Project Manager where she worked on global project management, sample design, international sample procurement, and client development.  Six years later Nicole became a member of the Research Science Team where she utilizes her knowledge of offline and online research. As a member of the Research Science Team, Nicole conducts primary research projects, helps clients with research issues they face on a day-to-day basis, provides internal and external training, and works to support Dynata’s sampling initiatives. In addition, Nicole is a frequent speaker at conferences and has worked on various market research industry initiatives.


Chee Ngai Ng's Profile

Chee Ngai Ng Related seminars and products

Happy Founder and CEO

Samplenomics


Chee Ngai Ng is the happy Founder & CEO of Samplenomics. An online sampling company for consumer research in the Greater China region. As a Dutch-born Chinese he has a true mixed European and Asian background with a deep-understanding of both cultures and societies. He is a frequent speaker at online research events and a visiting lecturer at the School of Design of the HK PolyU and at the Zuyd University of Maastricht in the Netherlands about online market research practices and about Asian consumer behaviors.

Chee Ngai co-founded the Market Research Society of Hong Kong, MRSHK. Together with 6 market researchers leaders/market research entrepreneurs in Hong Kong. Chee Ngai started his market research career more than 22 years ago and developed a passion for online research & online data collection methodologies. Firstly, pioneering in Europe and was then pivotal in expanding the online data collection as a dominant method in Australia and the Asia Pacific region.

In prior of founding Samplenomics, he had a long-time career with Survey Sampling International (SSI) and earned a well-known reputation for his online research knowledge across Europe, Australia, Greater China and the Asia Pacific region.


Agenda

Agenda (Central Time) 

 

9:00 am – Welcome  

9:08 am – Stay Ahead of the Downturn: Understanding Shifting Consumer Behaviors; Nicole Mitchell, Dynata 

9:35 am – Q&A with Nicole Mitchell

9:44 am – The Pessimism Problem: The impact that broad distress is having on consumer psychology... and your customer insights; Will Leach, The Mindstate Group

10:10 am – Breakouts/Discussions 

10:25 am – Debrief/Q&A with Will Leach

10:35 am – Break

10:45 am – Moderated Global Panel Discussion; Pricila Aramburu, De La Riva Group (Mexico); Hanna Holländer, Beyond Research (Sweden); Chee Ngai Ng, Samplenomics (China); Moderator: Anne-Sophie Damelincourt, Blue Lemon Insight & Strategy (France)

11:17 am – Q&A with Panel 

11:25 am – Illumination thru Qual Research-Throwing Our Light Differently and More Broadly, Edward Appleton, Happy Thinking People

11:47 am – Q&A

11:55 am – Closing Remarks

 

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