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Total Credits: 3 Advance Credits
- Average Rating:
- 19
- Categories:
- Analysis & Reporting | Consulting
- Speaker(s):
- Edward Appleton | Priscila Aramburu | Anne Sophie Damelincourt | hanna holländer | William Leach | Nicole Mitchell | Chee Ngai Ng
- Duration:
- 3 hours
- Original Program Date:
- Dec 07, 2022
- Short Description:
- Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
- Price:
- $69.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Consulting | Research Design
- Speaker(s):
- Kendall Nash
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 30, 2020
- Short Description:
- It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
- Price:
- $0.00 - Non-Member Price