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On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   0
Categories:
Research Design |  Moderating/Facilitation |  Project Management
Speaker(s):
Wendy Godfrey
Duration:
34 Minutes
Format:
Audio and Video
Short Description:
Hear about the unique trials surrounding the development and execution of 14 focus groups, each with a different vulnerable population, talking about a highly sensitive and personal issue. While the topic was delicate and often considered taboo, the conversation had to take place. It served as the foundation of the state's 5-year strategic plan on Sexual Violence Prevention. Questions we asked ourselves: How do we find willing participants? What is the best way to connect with these audiences? Who should we partner with to gain trust and ensure candor among participants? What we learned may surprise you. 
Price:
$25.00 - Non-Member Price

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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   
Price:
$25.00 - Non-Member Price
Date:

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